| News for mobile marketing professionals |  |
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- The mobile wallet is poised for a big year
Greater consumer trust in mobile devices and applications means that the mobile wallet, in many forms, is certain to make inroads this year, Rimma Kats writes. Already, more than three-quarters of smartphone owners use their devices at some stage of shopping, and mobile payments are a natural extension of that. "We can look to online purchases as a lesson in how fast this can occur," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, noting that "consumers did not trust a website to store their credit card information not too long ago." MobileCommerceDaily.com
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| Consumer Engagement | | |
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- Hertz lets customers instantly switch cars via mobile
Three clicks are all that's needed for Hertz customers to instantly change their rented vehicle with the company's new e-mail and SMS program. Hertz's Carfirmation service lets a customer know where his reserved car is parked, "but the very next thought to enter their head is, 'Do I like this car or would I prefer something different?' So, the natural next step for us was to create an opportunity for the customer to answer that question," said Paula Rivera, manager of public affairs for Hertz. MobileCommerceDaily.com
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- TurboTax boosts the capabilities of its mobile app
The capabilities of TurboTax's SnapTax mobile application have been expanded to apply to 88% of income tax filers using 1040EZ and 1040A forms. "You can now prepare and file your taxes with SnapTax on your iPhone or Android and TurboTax for iPad in addition to filing online. ... Mobile has become one of the key platforms where TurboTax services are available," said Jennifer Li, a spokeswoman at parent company Intuit. MobileCommerceDaily.com
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- NASCAR revs up mobile site, rolls out new app
NASCAR aims to reach a younger audience and improve the experience for casual fans on mobile with a redesigned responsive-design website and a new application. "The goal was to bring NASCAR anywhere and to bring it into this new age of 'I can get it now.' If I can't get what I am looking for, I may go someplace else to get it," said John McHale, creative director at SapientNitro, which collaborated on the site and app. Mobile Marketer
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| Marketing & Sector Solutions | | |
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- Brands see potential in Snapchat and Poke
Brands are tentatively exploring the use of Snapchat and Facebook Poke, which let users share images and videos that "self-destruct" after a few seconds. One lingerie brand tapped into the services' salacious reputation by posting a short clip of a model donning the brand's underwear, while other companies are simply using the service to offer discount coupons. "It's just kind of where our users are going at the moment. ... We figured, 'Why not?' and we gave this a chance," said Adam Britten, community manager for frozen yogurt chain 16 Handles. Advertising Age (tiered subscription model)
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| Industry By the Numbers | | |
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- Facebook's Android, iOS user counts broken down
Mobile owners are adopting and using the Facebook application at a faster clip on Android devices than on iPhones, according to data uncovered by an analyst. But a higher percentage of iPhones have the social network's iOS app. In all, as of September, Facebook had 192.8 million active monthly users on Android devices, while there were 195.2 million on iPhones and iPads. TechCrunch
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- Video sharing is nearly universal among mobile owners
More than 9 in 10 viewers of mobile videos at times share the videos they find, and more than half of these do so via social networks, according to an Interactive Advertising Bureau study. About two-thirds of those surveyed said they share a video on at least a monthly basis. eMarketer
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Upcoming webinars
Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.
Going Mobile -- Top 3 Privacy Tips for 2013
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend.
- MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today.
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| Position Title | Company Name | Location |
| Media Tech Engineer | WildTangent, Inc. | Redmond, WA |
| Account Executive, Mobile | AOL | Multiple Locations, United States |
| Director of Social Media | Ratify, Inc | Bellevue, WA |
| Regional Director, Sales Development | Pandora | New York, NY |
| Digital Media Planner/Buyer | Shine United, LLC | Madison, WI |
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