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February 6, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • Paramount lets fans play the bad guys in "G.I. Joe" campaign
    Paramount has launched a recruitment website and video for the Cobra Special Forces -- the villains of the G.I. Joe franchise -- as part of a viral campaign that allows fans to participate in Cobra tie-ins at special events such as WWE matches and Kid Rock concerts. The campaign is aimed at promoting the release of its new film "G.I. Joe: Retaliation," which opens at the end of March. (2/4) Email this Story
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  WOMM at Work 
  • Broadway increasingly tuning its ear to online buzz
    Word-of-mouth-marketing on the Web has taken on an increasingly important role in the creative direction of Broadway shows, writes Michael Musto. He cites the example of negative message board chatter surrounding a character from the "Cat on a Hot Tin Roof" revival. The talk grew so prevalent that it was written about in the newspapers, prompting changes to the production. The Village Voice/La Daily Musto blog (2/4) Email this Story
  • Fresh opens review site for hardware startups
    Product review site Fresh launched a platform Tuesday to connect hardware startups with product reviewers, an approach that aims to supplant the traditional method of sending products to retailers and journalists for feedback. The site lets people sign up to receive manufacturer invitations to review products, and they receive priority in trying new products when they refer friends. VentureBeat (2/5) Email this Story
  • Super Bowl was most social TV event yet, report claims
    This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today (2/4)
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  Building Blocks of Buzz 
  • WOMM critical to new brands' success, report finds
    A global survey found that 60% of consumers show a preference for purchasing products from brands they know, according to a Nielsen market survey of Internet users in 58 countries. This tendency means that marketers launching new brands must focus on positive word-of-mouth-marketing to convert new customers, said Nielsen Innovation Analytics Senior Vice President Rob Wengel. Reviews from family and friends are trusted by more than 3 of 4 consumers, while reviews online are trusted by 2 of 3 shoppers. Digital Market Asia (2/5) Email this Story
  • Content, conversion are top priorities for online marketers
    Improving content marketing and conversion rates are digital marketers' top priorities for 2013, with 39% of respondents to an Econsultancy survey citing each goal as essential. Social-media engagement and ad targeting were also seen as key priorities by more than a third of the marketers surveyed. eMarketer (2/5)
  Words from WOMMA 
  • Going where the customers want us -- @REI #giftpicks
    As many community managers will tell you, when customer feedback and inquiries come in, it can be difficult to respond to each one. In other words, it can be hard to generate a human-type response for each issue. Not only did REI respond to each one, they processed it, tapped their retail team to create a thoughtful response (with humor), put a script together, filmed it, edited it, and published it through multiple outlets to the individual who asked the question. Rinse and repeat that process 90 times in less than a week. See the campaign at All Things WOMM.
  • Are you really engaging your consumer?
    Today, we as marketers continuously ask ourselves a similar question. If a marketing campaign is launched and there is no one around to hear it, does it make an impact? For many years now, marketers have been screaming that television is dying and its ability to reach and grab consumers is waning. I am not here to argue this point. My point is, the same argument against television as an effective marketing vehicle can be used against most, if not all, marketing mediums. Read more at WOMMA.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet

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