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January 8, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Vitamin Squeeze wins Safeway distribution
    Safeway stores nationwide are now carrying zero-calorie Vitamin Squeeze Powder Water Enhancers from Ecosentials. The water enhancers are offered in Strawberry Watermelon, Lemonade, Fruit Punch, Acai Grape Pomegranate and ENERGY Black Cherry flavors, and are rich in electrolytes, zinc, vitamin C, chromium and vitamins B3, B5, B6 and B12. Drinks Business Review (1/7) LinkedInFacebookTwitterEmail this Story
  • Leatherhead sees age-related opportunities
    According to Leatherhead Food Research, consumers 55 and older present new opportunities for food and drink companies. "Health is not the only focus," noted strategic insights manager Matthew Incles. "So too is packaging adaptation and segmented communications that appeal but don't patronize." (France) (1/7) LinkedInFacebookTwitterEmail this Story
  • Packaging innovators are tortoises, not hares
    When it comes to packaging design, nimbleness isn't a big part of the innovation process, write Christine Horan and Jason Robertson. Overhauling machines and distribution networks is an arduous task, so every upgrade or change has to be carefully considered and exhaustively tested before implementation. "[F]or every small advancement you make in package design, there is an iceberg of innovation underneath," Horan and Robertson write. FastCoDesign (1/4) LinkedInFacebookTwitterEmail this Story
Financing and the latest industry trends
How much will consumer concerns about the overall economy continue to impact commodities? Is the USDA raising or lowering production estimates for 2013? Learn about these key developments, GE Capital's industry financing trends and more. Download GE's latest food & beverage Industry Research Update now.
  Health and Nutrition 
  • Survey: Snacking among Americans has increased
    A survey by research firm The Hartman Group indicates that Americans snack more often than they did in the past, consuming an average of 2.3 snacks per day, most often in the afternoon, evening and late at night. Researchers also found that most snacks were eaten at home, while 12% of respondents reported eating snacks at work and 7% said they had snacks while traveling. Drug Store News (1/7) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Big Red partners with new "Die Hard" movie
    Big Red is partnering with 20th Century Fox on the newest addition to the "Die Hard" movie franchise, "A Good Day to Die Hard," which will be released in February. The Austin, Texas-based company kicked off its Zero 2 A Hero promotion, which includes special "Die Hard"-themed packages and prize giveaways. CSP (1/7) LinkedInFacebookTwitterEmail this Story
  • Starbucks begins sampling, sharing program for Blonde Roasts
    Starbucks is promoting its relatively new Blonde Roast and brand-new Vanilla Blonde though a massive sampling campaign at 8,000 food, drug and grocery outlets. The coffee giant will also send mobile cafes on the road to six cities, and nationally, it will launch a campaign that allows consumers to earn a free cup of Blonde Roast by electronically sharing a gift card with a friend. MediaPost Communications/Marketing Daily (1/7) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist

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