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| Today's Buzz |  |
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- Social news apps slide, apparently because of a Facebook update
News organizations have seen a steep decline in usage of their Facebook applications, with the daily-user count for The Washington Post's reader falling from 4 million to about 220,000 in less than a month. The slump, apparently the result of a tweak to the way Facebook displays news stories, should remind media organizations that they surrender a great deal of power when they partner with Facebook, Mathew Ingram writes. "[T]he deal that the Post and others have made with Facebook is very much a Faustian bargain. ... Facebook owns you, in the sense that it controls access to your content," Ingram writes. The Wall Street Journal/Digits blog
(5/8), CNET
(5/7), GigaOm
(5/8)      
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 | What’s Your Company’s Social Media Policy? Get the Guide!
Every company should consider the goals of its social media strategy, corporate culture and the extent to which they are comfortable with employees engaging in social media activity on the job. Download Oneupweb’s Free Paper—Social Media: The Guide to Creating a Kick-A$$ Company Policy.
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- Twitter asks court to throw out demand for archived tweets
Twitter has asked a court in New York to quash a subpoena ordering the social network to hand over a user's archived tweets, arguing that the subpoena was based upon a misreading of Twitter's terms of service. A court had previously ruled that the Twitter user in question was not able to challenge the subpoena himself, a ruling that Twitter says "imposes a new and overwhelming burden on Twitter to fight for its users' rights." National Journal
(5/8)
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- Kit Kat app sends random social updates for the weary
Nestle's Kit Kat is promoting the idea of taking a respite from messaging friends with a tongue-in-cheek application called "Social Break." The app sends random updates to a user's LinkedIn, Facebook and Twitter accounts, giving the owner a chance to ignore his or her social media presence for a while. The app was developed by one of Nestle's agencies, JWT, and will target the Asian market, where users say they feel especially beleaguered by social media obligations. Reuters
(5/8)
- Where's the beef? All over the social Web
Cattle farmers in Australia are going social to promote their businesses, using YouTube, Facebook, Twitter, Tumblr and standalone blogs to build buzz and burnish their brands. One breeder says it saw sales increase 27% after using YouTube to market its bulls. Another cattle exhibitor says she's eager to use social networks to "bridge the divide between agriculture and urban communities." BeefCentral.com (Australia)
(5/8)
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- U.S. smartphone users spend 12% of their phone time on Facebook
 Google remains the most-visited mobile site, according to a ComScore mobile-media ranking, but smartphone users spent more total time on Facebook, amounting to 12% of their time on their phone. That bodes well for the social network's efforts to develop the mobile-ad space, Kunur Patel writes. "If Facebook's recent internet past is any bellwether, mobile may represent the next major boost to its ad revenue," Patel writes. Advertising Age (tiered subscription model)
(5/8)
- Facebook remains the king of the social logins
Facebook still controls about half of the social-login market, and has picked up market share during the past two years by drawing users away from Yahoo! and Google. Still, Google's numbers have improved a little since the launch of Google+, especially on retail sites, according to research from Janrain. WebsiteMagazine.com
(5/8)
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How often do you review your social media strategy?
|
We don't have a social media strategy |
31.62%
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Less than 3 months between reviews |
25.64%
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Every 3 to 6 months |
21.37%
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Every 6 to 9 months |
10.26%
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Every 9 to 12 months |
5.13%
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Every 12 to 18 months |
3.42%
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Every 18 to 24 months |
1.71%
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More than 2 years between reviews |
0.85%
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Is a social media strategy necessary?: It's easy to tweak your social media strategy too often, or to fail to develop one in the first place, Jeremy Victor writes. But it's also easy to misunderstand what having a social media strategy really means. "It's not your social media plan, the launch of your Facebook page or the social media monitoring software you just purchased; it's the overarching reason for why those things exist," he writes in SmartBrief's SmartBlog on Social Media.
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How important is mobile to your social media strategy?
 | Very important |
| Somewhat important |
| Not particularly important |
| Not at all important |
- Franchisor learns how to deal with a cyberstalker the hard way
Clarissa Windham-Bradstock, chief operating officer of Any Lab Test Now, told FranCamp 2012 attendees last week that she and her company had been the target of Internet stalking and harassment on social media sites. Other people who are targeted online can help protect themselves and their businesses by contacting social media companies and working with police, she said. It's important to take screen shots to use as evidence, she added. BusinessNewsDaily.com
(5/7)
- What drives brand influence via social channels?
What companies write about themselves on social media is nearly as influential as recommendations of friends, writes Steve Olenski, citing Market Force findings. That connection may come about because many consumers flock to the social presences of companies that offer tangible benefits such as coupons and discounts, a mark of brands "beginning to understand that it's not just content for the sake of content," he writes. Forbes
(5/7)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
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 | Facebook giveth and Facebook taketh away."
--Mathew Ingram, writing at GigaOm
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Recent SmartBrief on Social Media Issues:
- Tuesday, May 08, 2012
- Monday, May 07, 2012
- Friday, May 04, 2012
- Thursday, May 03, 2012
- Wednesday, May 02, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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