| Knowledge for new solutions from the American Press Institute |  |
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- Papers might find revenue in offering early access to news
 Newspapers might be able to generate revenue by providing early access to stories that can move markets to select, high-paying subscribers, such as hedge funds. One example is The New York Times' exposure of possible bribery in Mexico by Wal-Mart Stores, a story that sharply decreased the retailer's stock price, Mathew Ingram writes. But it is unclear whether such privileged access would corrupt the essential public mission of newspapers, Ingram adds. GigaOm
(4/24)     
- Boston Globe promotion offers 12 days of free access to website
With the help of a sponsorship, BostonGlobe.com is suspending its subscription model and offering free access for 12 days. Readers sign up by providing their e-mail address. The promotion is designed to highlight the e-paper replica edition and eventually increase digital subscriptions, which total 18,000. PaidContent.org
(4/24)
- Newspapers lose ground in their share of digital-ad spending
Although spending on digital advertising increased last year, newspapers captured their smallest-ever proportion of the market, at 10.3%, according to the Newspaper Association of America and the Internet Advertising Bureau. In 2003, when measuring began, newspapers had a 16.7% share. The gap between growth of digital-ad spending overall and digital-ad spending in newspapers is the largest ever reported. Reflections of a Newsosaur blog
(4/23)
| Innovation | | |
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- Publishers see cost, presentation advantages in responsive design
Responsive design is gaining a following among news organizations with its ability to adjust website presentation according to the size of the screen. At the Chicago Tribune, a focus on prioritizing access via mobile device means the newspaper will relaunch its website with responsive design this year. The move will, among other benefits, provide a consistent experience across devices and save development money, said Tribune executive Bill Adee. Editor & Publisher
(4/24)
| Customer Intelligence | | |
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- Facebook Timeline shows promise for increasing brand engagement
Some brands that switched to Facebook's Timeline are seeing significant gains in user interaction, according to social media measurement company Simply Measured. Comments, "likes" and other interaction increased 46% on average for 15 brands evaluated by the firm during the three weeks after the switch compared with the preceding three weeks. However, some brands saw decreased engagement. eMarketer
(4/25)
- The fresh, pimpled face of the smartphone user
As the price of smartphones declines, the demographic of users is expected to skew younger, according to an eMarketer study. More than half of 12- to 17-year-olds are expected to own a smartphone by 2014. The study also found that 55% of Hispanics will be using a smartphone by 2014. Google Android and Apple iOS are expected to continue to dominate. eMarketer
(4/25)
- Ad viewing easily tops click-thrus for ad effectiveness
Click-thrus on digital ads have virtually no correlation with conversion, while other indicators, such as hovering a mouse over an ad, are much stronger, according to a study by comScore and Pretarget. Mere display and viewable impressions also show significant correlation with conversion. "It's time to start measuring the impact of campaigns using metrics that really matter, not just the ones that are most easily measured," said Kirby Winfield, comScore's senior vice president of corporate development. Poynter.org/MediaWire blog
(4/24)
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- Bloggers at news orgs must balance competing pressures
Elizabeth Flock's resignation as a blogger from The Washington Post highlights opposing pressures faced by bloggers at major news organizations, writes Gianna Walton. On one hand, they're told to be scrupulously accurate and generous with attributions. On the other, they're required to produce a large volume of copy and page hits that make care and attention that much more difficult. EditorsWeblog.org
(4/24)
- Real online Pulitzer breakthrough is still to come
It's significant that The Huffington Post, Politico and ProPublica have won Pulitzer Prizes. But the real breakthrough for online journalism will come with a win for an online publication whose foundation is truly in Web and whose content is of the type that can exist only online, such as blog posts, interactive presentations and social media, writes Steve Myers. Poynter.org/Top Stories blog
(4/24)
| SmartQuote | | |
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 | Opportunity is missed by most people because it is dressed in overalls and looks like work."
--Thomas Edison,
American inventor
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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- Wednesday, April 18, 2012
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