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February 28, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Report notes opportunities in online grocery shopping
    According to a Hartman Group report, 18% of households purchased groceries online in the past three months, and the market could pass $15 billion this year. To attract shoppers, online grocers must help customers navigate online and break an entrenched attachment to bricks-and-mortar shopping, the report says. FoodNavigator (2/27) LinkedInFacebookTwitterEmail this Story
  • Bright future seen for ready-to-drink tea
    Ready-to-drink teas are growing globally at twice the speed of other categories, with no sign of slowdown, said Luis Fernando Ramirez, creative and marketing director at Beverage Partners Worldwide, the joint venture between Coca-Cola and Nestle. While people in mature markets drink up to 24 liters of the drink a year, consumption in growing markets is still around 3 liters a year, he said. (2/27) LinkedInFacebookTwitterEmail this Story
  • Sambazon intros smoothie, cleanse lines
    Ahead of the Natural Products Expo West, Sambazon has added smoothies and cleanse products to its offerings. The launches include Energy Mocha Java Superfood Smoothie, Blended Breakfast Superfood Smoothie and three Purifying Cleanse products. (2/27) LinkedInFacebookTwitterEmail this Story
Is 2013 the year consumers will feel the full impact of the U.S. drought?
How will a decline in South American corn and soybean yields affect U.S. stocks and current pricing? Is the Producer Price Index going up or down? Are prices for dairy products softening? See the latest USDA price projections, financing trends and more. Download GE's newest Food and Beverage Industry Research Update today.
  Health and Nutrition 
  • Sleep deprivation triggers higher food intake in study
    Normal-weight men who lacked sleep ate larger portions of high-calorie snacks before and after breakfast, a study found. The findings on the website of the journal Psychoneuroendocrinology suggest that sleep deprivation may trigger overeating regardless of satiety. HealthDay News (2/26) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Marketers greenlight black packaging
    Black packaging is gaining prominence as marketers choose it for launches including a Haagen-Dazs gelato line and Beck's Sapphire beer, by Anheuser-Busch InBev. "The use of black has really exploded," said Mike Cecil, senior brand manager of Henkel's Renuzit, which introduced black-packaged air freshener. The Wall Street Journal (2/27) LinkedInFacebookTwitterEmail this Story
  • CPG companies move toward ads with calls to action
    The consumer goods industry is moving to embrace call-to-action ads. One popular call to action is online coupons that become more valuable when shared, a format embraced by Huggies and other companies hoping to move entirely toward digital couponing in the near future. "The key principle is: If people are taking action, they're retaining information better than if it's passive," says Chris Pape, executive creative director at Genuine Interactive. Advertising Age (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  • AQUAhydrate gets a celebrity push
    Mark Wahlberg and Sean Combs are overseeing business strategy and forming retail partnerships for fitness and wellness water brand AQUAhydrate. They are working with the brand's chief executive John Cochran, former president of Fiji Water. Drug Store News (2/27) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
He that will not apply new remedies must expect new evils; for time is the greatest innovator."
--Francis Bacon,
British author and statesman

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