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April 1, 2013
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News for mobile marketing professionals

  Consumer Engagement 
  • ProTrainings mobile site pays off in sales
    Having launched a dedicated mobile site in late 2011, online training company ProTrainings now traces 12% of its course sales to mobile. Given that degree of interest, the company is looking at developing mobile apps. "At this point, we are looking at mobile as being more important than it was before and for different ways," said co-founder Scott Andersen. (4/1) LinkedInFacebookTwitterEmail this Story
  • David Yurman engages consumers with call for Instagram images
    Consumers are being invited to share their styling touches using David Yurman jewelry on Instagram for a chance to have their images included in the jewelry-maker's spring collection campaign. "Instagram is a great tool for luxury brands. ... Luxury products are represented as more than just a product -- they are represented to fit into a lifestyle and consumers are able to capture that," said Brittany Mills, director of client services at B Culture Media in Atlanta. Luxury Daily (4/1) LinkedInFacebookTwitterEmail this Story
  • Mobile flight booking takes off with voice-activated app
    A mobile application from marks a step forward in booking flights, with voice activation that requires only origins, destinations and dates to launch the search. The voice feature is a departure particularly suited for small screens, said CheapAir CEO Jeff Klee. "When you think about it, since the first online travel sites came into existence, there really have not been any major advancements in the flight-search process. For the most part, we still have to fill out the same forms, going from field to field, with the same cumbersome calendars," he said. (4/1) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • In-store Wi-Fi a smart idea if well planned, experts say
    A seamless marketing experience and timely in-store offers are among the keys for retailers offering in-store Wi-Fi. These efforts are also important to counter the effects of showrooming, but require a well-planned strategy that meshes with other mobile marketing techniques. "In-store prompts, including QR codes, bar codes and SMS opt-in and app download tied to special value and offers should be used in conjunction with Wi-Fi to create and extend the shopping experience and grow revenue and purchasing," said Michael Della Penna, senior vice president of emerging channels at Responsys. (4/1) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Second screens a 2-edged sword for marketers
    Viewers' use of mobile second screens while watching television can cut both ways for marketers, according to a Time Warner Medialab study. While it's more difficult to capture attention on one screen while another is available, advertising that is coordinated among screens can improve consumer engagement. The issue takes on added importance as research shows 60% of mobile owners multitask among screens. Adweek (3/31) LinkedInFacebookTwitterEmail this Story
  • Facebook touts wide adoption of its mobile app
    More than 3 in 5 of Facebook's mobile application users check the app at least once a day, the company says. The app is the third most popular tool on Android or iOS devices, behind only e-mail and checking the Web at large. "Here we see Facebook pressing its case as an indispensable utility for users that not coincidentally makes it a viable marketing platform," writes Steve Smith. MediaPost Communications/MoBlog (3/29) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Amazon, Facebook smartphone rumors raise strategy questions
    Although Amazon and Facebook are widely reported to be preparing their own smartphones, analysts question the strategies. In Amazon's case, it is unclear whether a smartphone would drive sales to the degree its tablet devices have. Facebook, meanwhile, is already an integrated presence on nearly every smartphone now available, observers note. Mobile Marketer (4/1) LinkedInFacebookTwitterEmail this Story
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Dreams have only one owner at a time. That's why dreamers are lonely."
--Erma Bombeck,
American humorist

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