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November 14, 2012
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  • Small firms can win from partnering with the big guys
    When small firms link up with larger companies to partner in some way, the large firms can capitalize on their small businesses' flexibility and response time, writes entrepreneur David Williams. And the small companies often can get access to the larger partners' customer base and expertise. Williams tells the story of one such partnership that helped when a small business was hard-hit by Hurricane Sandy. Forbes (11/10) LinkedInFacebookTwitterGoogle+Email this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketing 
 
  • 7 tips for sending out push notifications
    Push notifications, which can be sent out to consumers through your company's mobile application, can be a powerful way to share updates about your business, but you have to use them responsibly. It's a good idea to provide customized messages to cater to the needs of individual users and to ensure that these notifications fit into your lager brand strategy. Also, try to make your notifications entertaining or useful for your customers. Inc. online/SEO Heroes blog (free registration) (11/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Small Business Saturday: Last-minute prep tips
    The third annual Small Business Saturday is almost here, but there is still a little time to get your business ready for the big day, which is designed to get consumers to shop at small companies, Patrick Himes writes. You should tweak your approach to Google Adwords, and stay active on Twitter and other social media sites to make sure consumers come out to support your business on Nov. 24, he writes. "You don't want 'out of sight, out of mind' to happen to you." B2C Marketing Insider (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Management 
 
  • 3 reasons your e-mail inbox has a psychological hold over you
    Certain psychological characteristics are partially responsible for the pressure we feel to constantly check our e-mail and respond to messages, according to an article from the BBC. The concept of reciprocity makes us feel the need to respond to e-mails, even ones that aren't especially important. Meanwhile, the irregular rewards provided by e-mail -- new messages don't necessarily come in on a set schedule -- makes checking our inboxes irresistible. However, you can resist this urge by setting specific times during the day to deal with your inbox. CBS MoneyWatch (11/12) LinkedInFacebookTwitterGoogle+Email this Story
  • What successful small-business owners do differently
    The most successful small-business owners tend to request feedback, are willing to take risks and use social media, according to a survey. "What I notice about these 'success factors' is that there's really no excuse for not doing them, because most of them don't cost you anything," Rieva Lesonsky of GrowBiz Media writes. SCORE Small Business Success Blog (11/13) LinkedInFacebookTwitterGoogle+Email this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

Money 
 
  • 6 tips for collecting from overseas customers
    Collecting money from customers who live overseas can be challenging for a number of reasons, but these difficulties can be overcome, Mez Breeze writes. It's important to put payment terms in writing, to open the lines of communication and to ask for some of the money up front. "This cash-in-advance system partially covers you against customers who stretch out payment, refuse to pay, or simply cannot pay the balance due," Breeze writes. Intuit Small Business Blog (11/9) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Tips & Tools 
  • Do you know what your website is for?
    Many small businesses are failing to make the most of their websites, Lisa Barone writes. To put things right, it's important that SMBs have a clear vision for what they're trying to achieve online. "Your website should be looked at as an extension of your company, and tasked with achieving the same type of goals that surround your business," Barone explains. Small Business Trends (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • LinkedIn Groups can act as posters for a conference presence
    Posting to LinkedIn Groups can be a low-visibility time suck, but plastering your face next to comments is a way to build connections in preparation for a conference, John Nettles writes. "There are some really great groups out there. It's just that LinkedIn Groups were not created to be RSS feeds. Unless your branding goals are carefully targeted, you may want to consider building your reputation through other means," Nettles writes. RepCapitalMedia.com (11/12) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Just for Fun 
  • Scientists unearth ancient Roman giant
    Researchers found the first complete skeleton of an ancient Roman with gigantism. While the "giant" in question would have towered over his contemporaries, he wouldn't have turned many heads in modern times. The bones suggest the individual would have stood around 6-foot-8, or about 14 inches taller than the average Roman citizen. National Geographic News (11/9) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
If people enjoy their interaction with you, they’ll be back. If they don’t ... they probably won’t."
--Lisa Barone, vice president of Strategy at Overit, writing at Small Business Trends
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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