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October 1, 2012
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On the Front Burner 
  • Arby's slices away fast-food image for fresh-food appeal
    Arby's is repositioning itself as a sandwich shop where meat is freshly cut in a new Crispin Porter + Bogusky ad campaign, which will feature Bo Dietl, a celebrity private investigator. The chain is also adding menu items to attract the attention of the frequent diners and renovating company-owned restaurants nationwide. Bloomberg Businessweek (10/1) LinkedInFacebookTwitterGoogle+Email this Story
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Restaurant News 
 
  • Zagat lists most-popular quickservice brands
    Subway ranks as the most-popular mega chain, In-N-Out Burger is the favorite among large chains, and Starbucks tops the list as the favorite quick-refreshment stop, according to the new Zagat Fast-Food Survey. In-N-Out kept its top spot when the survey considered other criteria including decor, food and service, while Wendy's edged out Subway, and Caribou Coffee displaced Starbucks. QSRWeb.com (9/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Darden drops Knapp-Track barometer
    Darden Restaurants has stopped comparing its quarterly sales with a performance index called Knapp-Track, saying the index is less indicative of the industry because chains including Applebee's no longer contribute their data. Orlando Sentinel (Fla.) (9/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
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Leading Voices 
 
  • Former Morton's chief takes the helm at Smokey Bones
    Former Morton's the Steakhouse CEO Christopher Artinian may wear fewer suits and see smaller average checks in his new role as President and CEO of 66-unit Smokey Bones Bar & Fire Grill, but the focus on quality remains the same, he said. "We were certainly very expensive, the most expensive. But I feel quality experience is blind to price point." Orlando Sentinel (Fla.) (9/30) LinkedInFacebookTwitterGoogle+Email this Story
 
  • Wahoo's new ad strategy focuses on funny podcasts
    Wahoo's Fish Taco has signed on with HAHAJK Podcast Network, a podcast service co-created by comedian Jamie Kennedy, to be the sole sponsor of the site's podcasts. The 65-unit chain aims to reach its target audience of younger, hipper consumers with the medium, CEO Wing Lam said. "I think podcasts give them a chance to see things that are a little edgier." QSR Magazine (9/2012) LinkedInFacebookTwitterGoogle+Email this Story
  • Can your restaurant control the conversation?
    Restaurants that take the initiative, reach out to customers via their mobile devices and create their own mini-networks for reviews rather than relying on Yelp stand a better chance of having more control over what their customers say about them, writes Punchh CEO Jitendra Gupta. "Guests know every restaurant has problems now and again, but to find one that solves them quickly builds high credibility in public." FastCasual.com (9/28) LinkedInFacebookTwitterGoogle+Email this Story
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Culinary Spotlight 
  • Taco Bell to build on Cantina Bell menu
    Taco Bell plans to add items including a new quesadilla to its premium Cantina Bell menu, created by celebrity chef Lorena Garcia and launched less than three months ago. The chain is also testing a new steak recipe made with a marinade of spices, Worcestershire sauce and citrus juices, that's set to debut in January. The Orange County Register (Santa Ana, Calif.) (9/27) LinkedInFacebookTwitterGoogle+Email this Story
Hot Topics 

Top five news stories selected by Restaurant SmartBrief readers in the past week.

Is dining out a better deal than cooking? (Business Insider)
3 ideas for bringing in the breakfast crowds (QSR Magazine)
Meet Dunkin' Donuts' mad scientist (Bloomberg Businessweek)
Social tools made just for the restaurant industry (FastCasual.com)
Pizza chains show off new menus for fall (PizzaMarketplace.com)
Results based on number of times each story was clicked by readers.
Food for Thought 
You don't need anyone else's permission to create. Green-light yourself and get to work."
--Charlie Todd,
American performance artist

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Server Assistant:Full-TimeWegmans Food Markets NEXT DOOR BAR & GRILL,3220 Monroe Ave,Rochester,NY, NY
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