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January 24, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Great Grains Protein Blend cereal debuts
    Post Foods has expanded the Great Grains cereal line with Great Grains Protein Blend, offered in cinnamon hazelnut and honey, oats and seeds. "Many people already enjoy the less-processed ingredients in every box of Great Grains," said Mark Izzo, vice president of research, development and innovation. "We're proud to introduce a protein-packed version with the added benefits." Consumer Goods Technology News (1/23) LinkedInFacebookTwitterEmail this Story
  • Campbell makes sustainable-company list
    Campbell Soup made the list of the world's 100 most sustainable corporations, compiled by Corporate Knights. The honor "recognizes how Campbell integrates corporate responsibility into business strategy," said Dave Stangis, vice president of public affairs and corporate responsibility for Campbell. Progressive Grocer (1/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Sunsweet warms to flexible packaging
    Sunsweet Growers is among the companies moving to flexible packaging, taking advantage of innovations in shapes and graphics. The brand chose full-body shrink labels for its juice bottles and updated graphics for all its packaging, including pouches for dried fruit. Food Processing (1/22) LinkedInFacebookTwitterEmail this Story
  • Report sees growth of "premium" sweets
    A white paper from The Hartman Group finds growing interest in "premium" sweets with complex flavors, often in miniature sizes. "Functional and better-for-you should not be your message: Instead, rely on fun and playful product narratives and highlight quality ingredients," advises the report. MediaPost Communications (1/23) LinkedInFacebookTwitterEmail this Story
  Supply Chain Management 
  • Truvia recognized for carbon reduction efforts
    The Carbon Trust has honored Cargill’s Truvia brand sweetener with Product Carbon Footprint certification, recognizing its efforts to trim carbon emissions by establishing baseline metrics throughout the supply chain. "The certification is a visible reflection of the Truvia brand’s commitment to meeting our ambitious sustainability goals," said Mark Brooks, the brand's global consumer products director. (1/23), (1/22) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Coca-Cola launches interactive Super Bowl ad game
    Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 

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  GMA News 
  • New European perspective on food contact materials webinar set
    On Tuesday, Feb. 26, from 11 a.m. to 1 p.m. (EST), join GMA and Campden BRI for the Food Contact Materials: A European Perspective webinar which will look at issues surrounding food contact materials from an EU perspective and cover some of the issues raised within the EU area, including:
    • Bisphenol A (BPA)
    • Mineral oils
    • The German Ordinance on Printing Inks
    • The use of GFSI standards to aid compliance

    Get more information or register today.

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