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November 6, 2012
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News for mobile marketing professionals

  Top Story 
  • Rock the Vote taps mobile to point voters to polling booths
    Rock the Vote's U.S. Election Day SMS program uses text messages to point voters to their individual polling places when they text the keyword "where" to a short code. The response gives location and hours of operation. "We've used mobile technology to encourage users to both vote and show up at the polls. We have seen an increase in voter turnout by sending someone a text message with information," said Chrissy Faessen, Rock the Vote's vice president of marketing and communications. Mobile Marketer (11/6) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Macy's app upgrade lets users plot Black Friday in-store shopping
    Macy's customers can target their local store with the retailer's upgraded iPhone application this holiday season. The enhanced app will be introduced Nov. 15, allowing users to lay out a strategy for shopping local Black Friday specials. "Our customer is reliant on her mobile phone to do so many things now, and we figured we could really help her on what is such a crazy shopping day, hone in on what the best deals will be at Macy's and figure out how to navigate to them in her individual store," said Jennifer Kasper, Macy's group vice president of digital media and multicultural marketing. (11/6) LinkedInFacebookTwitterEmail this Story
  • 1800Flowers adopts Google Wallet for quicker mobile checkouts
    Looking to enhance its "incredible growth in mobile-generated sales," 1800Flowers is offering speedier service with Google Wallet as a payment option. "Google Wallet is a great way to streamline the checkout process for consumers, which drives incremental mobile sales and lowers cart abandonment rates. Consumers get to store their personal and credit card information in one place, which makes it super easy to purchase through mobile devices," said Mitch Bishop, chief marketing officer at Moovweb, which worked with 1800Flowers on the initiative. (11/6) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Small businesses shift spending to mobile
    Spending by small businesses on mobile and social media and other Web properties jumped to an average of $1,190 over the past 12 months, an increase from $876 less than a year earlier -- even though total ad spending was flat, according to BIA/Kelsey. Focusing on mobile, 14.7% of smaller businesses said they had a mobile website, and 22% said they planned to add one soon. eWeek (11/5) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Ahead of mini's debut, Apple's iPad lost tablet market share
    Cheaper tablet devices gained ground on Apple's dominant iPad in the third quarter, ahead of the release of the iPad mini. Apple's market share declined to 50% in the quarter, while sales of tablets from Amazon, Samsung and Asus all advanced. Noting a growing consumer appetite for lower-price devices as tablets become more established, Mojiva Vice President Amy Vale said, "I'm sure Apple has a plan for how to grow market share as this happens; no doubt that was the impetus behind the iPad mini release." Mobile Marketer (11/6) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  MMA News 
  • Webinar: Smarter Smartphone Marketing: How Push Messaging Fits in a Cross-Channel Campaign (today)
    You've already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app. Key takeaways: Learn how to drive app engagement in your app by combining push messaging strategies and best practices alongside other marketing channels; optimize how you gain insight into how users are navigating in your app -- and how to increase it using cross-channel marketing; how you can build cross-channel campaigns that coordinate other cross-channel marketing efforts across e-mail, SMS, Facebook, Twitter and other channels; see a live demo of ExactTarget MobilePush powered by Urban Airship. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Member Thought Leadership: Urban Airship Mobile Executive Series -- Push Messaging: The Mobile Frontier
    The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers' smartphones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. Read more here. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources  |  Industry Directory

Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Inside Sales, Account ExecutiveConfidentialSan Francisco, CA
Click here to view more job listings.

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--William Gibson,
American-Canadian author

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