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January 15, 2013
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News for marketers on the boomer and senior markets
  • Website points the way for shoppers seeking senior living communities
    With the average cost of an assisted-living community running about $8,700 a month, a new website seeks to provide clarity for buyers. Silver Living was co-founded by Tal Ziv to fill a need he perceived when shopping for a community for his grandmother. "There was [no information] available online; for research, you can only find what the community publishes for themselves," Ziv said. Senior Housing News (1/8) LinkedInFacebookTwitterEmail this Story
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • App aimed at stress can be part of health-monitoring infrastructure
    A new iPhone application, GPS for the Soul as reviewed by The Huffington Post, keeps an eye on a user's mood with the goal of cutting down on stress. For those over 50, this stress reduction in conjunction with other new technologies to monitor health at home can go a long way toward establishing a "connected healthcare management system." The Huffington Post (1/7) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Boomers a potent source of energy for startups
    The 55-to-64 age bracket is now the hottest group for founding and succeeding in new businesses, indicating that boomers are leading the nation in startups. And boomers are commonly serve in a number of roles supporting startups, including on advisory boards and as angel investors. As for employers looking for entrepreneurial energy, "my recommendation is that you think carefully about the job requirements in your startup before you follow the crowd" looking only among the under-35 set, writes Marty Zwilling. Startup Professionals Musings blog (1/8) LinkedInFacebookTwitterEmail this Story
  • Research paints a portrait of Americans 57 to 85
    Researchers from the University of Chicago are trying to assemble a broad picture of Americans ages 57 to 85. The National Social Life, Health and Aging Project uses interviews in subjects' homes to determine how they're doing in terms of health, relationships and even their sex lives. One revealing finding: Most women over 75 tend to say sex is not an important part of their lives while most men in that age bracket say it is. The Huffington Post/Mel Walsh's blog (1/9) LinkedInFacebookTwitterEmail this Story
  • Website enshrines life's legacies in cyberspace
    Cyberspace is increasingly the place for permanent memorials, and the website is letting people draw up their own. "I’ve been blessed with the opportunity to bring to life a place where people can create, share and celebrate their lives, both in the present and for future generations," said founder Susie Walling. (1/9) LinkedInFacebookTwitterEmail this Story
  • Retirement of boomer business owners brings opportunity
    About 12 million baby boomers who own a business are approaching retirement, and they're likely to need help converting their businesses to cash and managing that wealth, Mark Miller writes. Most small-business owners have 80% to 90% of their wealth in their businesses, says John Leonetti, CEO of Pinnacle Equity Solutions. "It's a massive opportunity," Leonetti says. "These owners are getting older." (U.S.) (1/11) LinkedInFacebookTwitterEmail this Story
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If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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