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December 18, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Amazon is on track to become ad-industry giant, experts say
    Amazon is quietly crafting a self-serve real-time-bidding ad platform that taps into exchanges and third-party platforms such as Google's AdX and PubMatic. Given Amazon's ability to track and target its users according to their purchase histories and broader interests, that could turn the e-tailer into an advertising behemoth, experts say. "I think they could become one of the bigger media companies in the next five years or so," says Darren Herman of The Media Kitchen. Adweek (12/17) LinkedInFacebookTwitterEmail this Story
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  • Marketers get lessons in the "dark arts"
    Barter-based media placements have long been considered one of marketing's "dark arts," but they're going mainstream thanks to a new focus on digital ad-sales and a struggling economy. Barter specialist Active International says 60% of its ad-barter deals now have a digital component, and that it's seeking to educate digital sales executives about barter's potential. "We've seen exponential growth in clients' interest and spending in the digital arena," said Jim Porcarelli, Active's chief strategy officer. Advertising Age (tiered subscription model) (12/17) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Native ads fuel $4 billion mobile-advertising boom
    Mobile advertising will increase 180% this year to top $4 billion, thanks in large part to an increase in native advertising on platforms such as Facebook and Twitter, eMarketer reports. Total U.S. mobile ad sales are expected to reach $7.19 billion in 2013, and almost $21 billion by 2016, topping earlier predictions. eMarketer (12/18) LinkedInFacebookTwitterEmail this Story
  • Video ads are more effective in shorter clips, study shows
    Ads placed in short video clips, such as the Web's ubiquitous cat videos, are more effective than when paired with long-form content, according to an AOL study. Viewers see conventional ad spots in longer videos as an interruption, the study found, while "short-form video produced a 25 percent higher brand recall and a 42 percent higher purchase intent for the featured product or service," writes Tom Cheredar. VentureBeat (12/17) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • What's new in PHP 5.5
    PHP 5.5 is now available in public alpha, and Gabriel Manricks takes a look under the hood. The biggest new feature are "generators," which let coders create persistent custom functions and emulate the "Lazy Evaluation" functions found in other programming languages. "With generators, your code is much cleaner and more precise," Manricks writes. NetTuts+ (12/17) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why Web designers should love HTML5
    HTML5 has plenty of features that should endear it to Web designers, writes Tara Hornor. The platform would be valuable for its video-handling capabilities alone, but it also includes useful attributes that make it easier to label your page's main text, headers, footers and other elements, Hornor writes. (12/17) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Small businesses lack coherent social strategies
    About half of small businesses don't use social media, and less than a quarter have a coherent, planned social media strategy, according to an SMB Group study. The remainder -- about 30% of SMBs -- use social media on an ad-hoc basis, suggesting that they're interested in but somewhat confused by social media. Small Business Trends (12/17) LinkedInFacebookTwitterEmail this Story
  Association News 
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There are two things that one must get used to or one will find life unendurable: the damages of time and injustices of men."
--Nicolas Chamfort,
French writer

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