Current News and Ideas for Web Developers and Marketers |  |
- Amazon is on track to become ad-industry giant, experts say
Amazon is quietly crafting a self-serve real-time-bidding ad platform that taps into exchanges and third-party platforms such as Google's AdX and PubMatic. Given Amazon's ability to track and target its users according to their purchase histories and broader interests, that could turn the e-tailer into an advertising behemoth, experts say. "I think they could become one of the bigger media companies in the next five years or so," says Darren Herman of The Media Kitchen. Adweek
(12/17)
 | A road map for success from loyalty experts Olson 1to1, a leading loyalty provider, uncovers the human element that exists between the customer and the brand. We define why establishing emotional loyalty is more critical than ever to creating an unbreakable bond with customers and provide strategies that you can start using right away. Download Now |
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Trendwatch |  |  |
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- Marketers get lessons in the "dark arts"
Barter-based media placements have long been considered one of marketing's "dark arts," but they're going mainstream thanks to a new focus on digital ad-sales and a struggling economy. Barter specialist Active International says 60% of its ad-barter deals now have a digital component, and that it's seeking to educate digital sales executives about barter's potential. "We've seen exponential growth in clients' interest and spending in the digital arena," said Jim Porcarelli, Active's chief strategy officer. Advertising Age (tiered subscription model)
(12/17)
Getting the Word Out |  |  |
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- Native ads fuel $4 billion mobile-advertising boom
Mobile advertising will increase 180% this year to top $4 billion, thanks in large part to an increase in native advertising on platforms such as Facebook and Twitter, eMarketer reports. Total U.S. mobile ad sales are expected to reach $7.19 billion in 2013, and almost $21 billion by 2016, topping earlier predictions. eMarketer
(12/18)
- Video ads are more effective in shorter clips, study shows
Ads placed in short video clips, such as the Web's ubiquitous cat videos, are more effective than when paired with long-form content, according to an AOL study. Viewers see conventional ad spots in longer videos as an interruption, the study found, while "short-form video produced a 25 percent higher brand recall and a 42 percent higher purchase intent for the featured product or service," writes Tom Cheredar. VentureBeat
(12/17)
Developer Update |  |  |
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- What's new in PHP 5.5
PHP 5.5 is now available in public alpha, and Gabriel Manricks takes a look under the hood. The biggest new feature are "generators," which let coders create persistent custom functions and emulate the "Lazy Evaluation" functions found in other programming languages. "With generators, your code is much cleaner and more precise," Manricks writes. NetTuts+
(12/17)
Design Corner |  |  |
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- Why Web designers should love HTML5
HTML5 has plenty of features that should endear it to Web designers, writes Tara Hornor. The platform would be valuable for its video-handling capabilities alone, but it also includes useful attributes that make it easier to label your page's main text, headers, footers and other elements, Hornor writes. DesignFestival.com
(12/17)
Small Businesses & Entrepreneurs |  |  |
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- Small businesses lack coherent social strategies
About half of small businesses don't use social media, and less than a quarter have a coherent, planned social media strategy, according to an SMB Group study. The remainder -- about 30% of SMBs -- use social media on an ad-hoc basis, suggesting that they're interested in but somewhat confused by social media. Small Business Trends
(12/17)
Association News |  |  |
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