How a small general contractor survived the economic downturn
Roger Hendrick Construction, which handles a diverse array of projects, managed to make it through the country's difficult economic times without resorting to layoffs. The Charlotte, N.C.-based business managed to stay afloat by taking on smaller projects and looking for work that was located outside its typical geographic area of operation. In addition, CEO Roger Hendrick networked with other entrepreneurs to gain new insights about the state of the industry. The Charlotte Observer (N.C.)
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The keys to building your brand on social media
Instead of obsessing over the size of your audience on social media, serve the followers you have, Scott Steinberg writes. "[T]his commitment will help your business build a loyal and involved following, the influence of which may far outstrip that of larger, less engaged audiences," he writes. Pay attention to the feedback you receive and make sure your posts are concise. Mashable
5 tips for more effective content marketing
Your content marketing initiatives will be more successful if you develop a plan and strive to understand your target audience, writes Katherine Duncan. "Study your prospective audience to determine their needs and interests so you can appeal to them in an entertaining manner," she recommends. Offer a variety of content, and use social media to attract attention to the content you have created. Entrepreneur online
Why overhearing cellphone conversations is so distracting
It is not your imagination that one-sided cellphone calls are more intriguing and distracting that the old-fashioned face-to-face conversations that you might also overhear. Studies suggest that because we don’t know for sure what is being said when we overhear a cellphone conversation we use additional brain power to fill in the blanks. Forbes
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