How a small general contractor survived the economic downturn | The keys to building your brand on social media | 5 tips for more effective content marketing
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March 14, 2013
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How a small general contractor survived the economic downturn
Roger Hendrick Construction, which handles a diverse array of projects, managed to make it through the country's difficult economic times without resorting to layoffs. The Charlotte, N.C.-based business managed to stay afloat by taking on smaller projects and looking for work that was located outside its typical geographic area of operation. In addition, CEO Roger Hendrick networked with other entrepreneurs to gain new insights about the state of the industry. The Charlotte Observer (N.C.) (3/12)
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Marketing
The keys to building your brand on social media
Instead of obsessing over the size of your audience on social media, serve the followers you have, Scott Steinberg writes. "[T]his commitment will help your business build a loyal and involved following, the influence of which may far outstrip that of larger, less engaged audiences," he writes. Pay attention to the feedback you receive and make sure your posts are concise. Mashable (3/14)
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5 tips for more effective content marketing
Your content marketing initiatives will be more successful if you develop a plan and strive to understand your target audience, writes Katherine Duncan. "Study your prospective audience to determine their needs and interests so you can appeal to them in an entertaining manner," she recommends. Offer a variety of content, and use social media to attract attention to the content you have created. Entrepreneur online (3/13)
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Management
Why trust is critical for employee productivity
If you want to encourage employees to dedicate themselves to improving your company, you have to show that you trust them, writes Tony Schwartz, president and CEO of The Energy Project. For this reason, Schwartz allows some of his employees to work from home when necessary. "In over a decade, no employee has ever chosen to leave our company. The better you meet people's needs, the better they'll meet yours," he writes. Harvard Business Review online/HBR Blog Network (3/13)
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Money
Keep your clients informed while selling your company
You have an obligation to communicate with your clients when you prepare for the sale of your company, writes Curtis Kroeker. "You want your customers to be well informed and to base their decisions on facts so the earlier you can communicate information to important clients, the better," he writes. Start by reaching out to key clients, and try to address the questions your customers may have, he recommends. Inc. online (free registration) (3/13)
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Tips & Tools
Google offers information to help companies recover from online attacks
Google has developed a free resource that informs business owners about what to do after they have been hacked. Among other topics, Google's "Help for Hacked Sites" explains how to evaluate the damage and identify the security weakness. "The most valuable service is helping a site owner to get their bearings and determine how to move forward after they hear the news that their site was hacked," according to Maile Ohye, who is on Google's Webmaster Support Team. Inc. online (free registration) (3/13)
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Just for Fun
Why overhearing cellphone conversations is so distracting
It is not your imagination that one-sided cellphone calls are more intriguing and distracting that the old-fashioned face-to-face conversations that you might also overhear. Studies suggest that because we don’t know for sure what is being said when we overhear a cellphone conversation we use additional brain power to fill in the blanks. Forbes (3/13)
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SmartQuote
Much as employers understandably hunger for one-size-fits-all policies and practices, what motivates human beings remains stubbornly complex, opaque, and difficult to unravel."
-- Tony Schwartz, president and CEO of The Energy Project, writing at Harvard Business Review online's HBR Blog Network.
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