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January 9, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Vidal Sassoon adds "salon-inspired" line
    The Vidal Sassoon Pro Series, with five products for hair coloring, styling and caring, is being launched this month by Procter & Gamble, with items costing $2.49 to $8.99. "Building on Vidal Sassoon's unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair," said Walter Geiger, P&G's general manager of hair care and color for North America. Drug Store News (1/8) LinkedInFacebookTwitterEmail this Story
  • Dairy alternatives move beyond soy
    Dairy-alternative products represented 5% of dairy launches in 2012, with soy the primary or secondary ingredient in 78% of them, according to Innova Market Insights. However, interest is growing in dairy alternatives made with ingredients including almonds, rice, oats, barley, hazelnuts and walnuts. (free registration) (1/7) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Top 5 named in Doritos Super Bowl ad contest
    Five consumer-created television ads have been unveiled as finalists in this year's Doritos Crash the Super Bowl contest. Of those, two will be shown during the Super Bowl, and the creator of the one with the higher USA TODAY Ad Meter ranking will be given the opportunity to work with director Michael Bay on the next "Transformers" movie. Progressive Grocer (1/8) LinkedInFacebookTwitterEmail this Story
  • Scope freshens up Facebook following with mobile ads
    Procter & Gamble's Scope brand is tapping mobile ads to boost its following on Facebook. The ads use mobile video to draw consumers in, then prompt them to "like" the brand on Facebook. "Mobile lets us reach our target audience, who are heavy social media users and likely accessing information across multiple platforms," says P&G marketer Rishi Dhingra. Mobile Marketer (1/8) LinkedInFacebookTwitterEmail this Story
  • Coke Zero postgame spot cheered Alabama coach Nick Saban
    Coke Zero had a congratulatory ad ready at the end of the college football national championship on Monday. The spot centered on Alabama coach Nick Saban, who was lauded by wife Terry Saban for achieving the unexpected. "Throughout his life and career, Coach Saban has shown what's possible. Coke Zero, which made it possible to 'Enjoy Everything' by combining real Coke taste and zero calories, salutes that spirit," said Coke's Andy McMillin. MediaPost Communications/Marketing Daily (1/8) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Supermarket-restaurant partnerships are on the rise
    Quickservice restaurants are expected to open more branches at supermarkets and convenience stores, according to Nation's Restaurant News. Caribou Coffee is opening at Chicago Jewel-Osco stores, while Checkers Drive-In is among restaurants establishing a branch at Wal-Mart Stores. The Huffington Post (1/8) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Yogurt with omega-3 is linked to heart health
    In a study published in Clinical Nutrition, participants who ate yogurt enriched with omega-3 daily for 10 weeks saw improvement in cholesterol and triglycerides. "This could be good news for individuals looking for an alternative to taking a supplement every day," said Harry Rice of the Global Organization for EPA and DHA Omega-3s. (France) (1/7) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • GMA to host webinar on recently released FSMA rules
    Exactly two years after the federal government enacted the Food Safety Modernization Act, the most sweeping food safety legislation since the 1938 Federal Food, Drug, & Cosmetic Act, FDA announced publication of two new proposed rules addressing Preventive Controls for Food and Produce Safety.

    GMA will host a two-part webinar called What the New Proposed Rules for Preventive Controls for Food and Produce Safety Mean to the Industry, which will address what these rules mean to the food, beverage and CPG industry.

    Part I (Jan. 11, 2-3:30 p.m. EST) will feature Joe Levitt and Elizabeth Fawell from Hogan Lovells as they summarize over 1,000 pages of FDA’s publication on this important subject. They will tell you what you need to know about what the rule says, how it impacts your company, and where to focus attention during the public comment period. (This session is closed to the press.)

    Part II (Jan. 14, 2-3 p.m. EST) will feature Jenny Scott and Don Kraemer from FDA, Center of Food Safety and Applied Nutrition, for an overview of the major provisions of the proposed rules, a look at the most significant changes that will be felt by the industry, and an extended Q&A session.

    Only two days left to register.

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  Government & Food Safety 
  • Farm-bill extension is considered stalemate
    Congress extended parts of the farm bill for nine months instead of renewing it for five years, a move considered a stalemate by advocates for reform as well as representatives of large farms. Lawmakers considered ending direct subsidies and increasing crop insurance, but they extended subsidies instead. National Public Radio/The Salt blog (1/8) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Director of Quality Assurance (Corporate)WhiteWave Foods US - CO - Broomfield
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If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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