| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
|
- IAB guidelines aim at bringing order to in-app rich media ads
Guidelines for a standard application programming interface for rich media ads on mobile devices were released by the IAB, which worked with the industry to address format fragmentation in in-app advertising. The goal of the Mobile Rich Media Ad Interface Definitions is to "make it easier for agencies to create mobile rich media ads that can run across a wide variety of publishers and applications," said Joe Laszlo, deputy director of the IAB Mobile Marketing Center of Excellence. Mobile Marketer
(10/21)      
- Digital nears equal footing with TV among agency leaders
In the eyes of ad agency executives, digital has just about reached parity with television as a medium of choice. A quarterly survey from media data processing provider Strata found 34% of ad executives citing digital as their first medium of choice, narrowly behind local TV at 35%. In another sign of digital's prominence, executives indicated that print and TV spending would take priority on their lists for spending cutbacks if the economy turns down again. MediaPost Communications/Online Media Daily
(10/20)
- Newspaper websites see 21% jump in traffic
Despite the introduction of pay walls at many major newspapers, the medium's websites saw 21% traffic growth last month compared with September 2010, according to comScore data presented by the Newspaper Association of America. Among other encouraging signs, newspaper sites were accessed by almost 75% of households with an annual income of more than $100,000 and nearly 60% of people ages 18 to 34, the association said. NetNewsCheck.com
(10/20)
- Political Web video campaigns emerge as a force
Political campaigns are investing heavily in Web video, despite doubts about its effectiveness. The potential to extend and amplify a message launched in other media or to get out the vote and interact with supporters is great, but perhaps the biggest advantage is the return of data from the platform that isn't possible elsewhere. "If done right, an online video ad buy is similar to a cable buy -- and you have a lot more information about your impressions than cable," says Josh Koster, partner at Democratic digital consulting firm Chong and Koster. ClickZ
(10/20)
| Company Watch | | |
|
- Yahoo! co-founder Yang sees core reasons for optimism
At a rocky time when Yahoo! is both looking for a new CEO and possibly to be acquired as well, the company still has many strengths to draw on, co-founder and former CEO Jerry Yang said at the D conference in Hong Kong. The core business is sound "and I feel like we're making great progress," Yang said, citing Yahoo!'s 700 million users and strong Asian operations. All Things D
(10/19)
- New tool from Google generates search terms
A new product from Google called Dynamic Search Ads is designed to take some of the guesswork out of keyword selection. Rather than bid on keywords that are thought to be relevant to a destination Web page, advertisers can use Google's technology to generate search terms that are keyed to their offering. Adweek
(10/20)
- AOL Radio cuts back audio ads in a bid to regain listeners
Responding to listener complaints of excessive interruptions, AOL's online radio service is halving its ad time per hour to three minutes. That still exceeds Pandora's three 15-second ads per hour. AOL has also revamped its music navigation, which, in line with the ad reduction, is aimed at turning around a 25% loss in listeners from a year ago, said Lisa Namerow, AOL Radio general manager. Bloomberg
(10/19)
| Agency News | | |
|
- Is there such a thing as too much targeting?
Trying to precisely target display advertising beyond a certain point is counterproductive, says Centro founder and President Shawn Riegsecker. "We're driving ourselves insane by trying to get to the right audience when close enough is good enough," he says. "If your goal is to find and scientifically target the audience, you're going to miss out on the 30% of your audience you can't define or you don't even know is buying your product." eMarketer
(10/21)
| Marketer News | | |
|
| Interactive Media | | |
|
- Apple's Siri brings needed functionality to voice recognition
Apple's Siri on iPhone 4S may be a game changer for voice recognition, writes Gregg Stewart, president of 15 Miles Local Marketing. For one thing, it's multifunctional, being part of the operating system. And its location sensitivity is key in providing appropriately tailored responses to queries that in turn provide seamless transitions to the next step, such as moving from finding a nearby hotel to making a call to book a room. ClickZ
(10/20)
| IAB News | | |
|
- Ops @ an Inflection Point: IAB Ad Operations Summit
Register now for the IAB Ad Operations Summit on Monday, Nov. 7, in New York City. Industry leaders examine each layer of the complex landscape -- verification tensions, consolidations such as MediaOcean, measurement, late creative, impression exchange implementation -- as they work to decrease discrepancies and increase transparency and revenues. You can be part of the decision making process as the ad operations community defines the most effective path forward. Learn more and register here.
|
|
 |
| Position Title | Company Name | Location |
| Online Media Account Executive (Remote opportunities avaliable) | Spiceworks Inc. | Austin , TX |
| Digital Marketing Manager, MamasLatinas | CafeMom | New York, NY |
| Senior Affiliate Manager - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Director of Silver-Path | Mundo Media | New York, NY |
| Sales Director - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Marketing Coordinator - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Silver Path Sales Manager | Mundo Media | New York, NY |
| Account Executive - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Director of Operations - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Senior Account Executive - Online Marketing | Acquinity Interactive | Deerfield Beach, FL |
| Head of Sales | Vimeo | New York, NY |
| Marketing Manager | Mundo Media | New York, Canada |
| Social Media Manager - 52337 | WellPoint | New York City, NY |
| Director Business Intelligence | CheapCaribbean.com | Dallas, TX |
| Vice President, ABC Interactive | Audit Bureau of Circulations | Multiple Locations, United States |
| Online Marketing Data Analyst | Acquinity Interactive | Deerfield Beach, FL |
| Director, Product Management (Digital Media) | Burst Media | Burlington, MA |
|
| Click here to view more job listings. |
|
|
| SmartQuote | | |
|
 | Never refuse any advance of friendship, for if nine out of ten bring you nothing, one alone may repay you."
--Claudine Guérin de Tencin,
French socialite and author
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent IAB SmartBrief Issues:
- Thursday, October 20, 2011
- Wednesday, October 19, 2011
- Tuesday, October 18, 2011
- Monday, October 17, 2011
- Friday, October 14, 2011
| | | Lead Editor: Adam Mazmanian
Contributing Editor: Robert DiGiacomo
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2011 SmartBrief, Inc.® Legal Information |
|
