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- Struggling AOL may be a prime private equity target
AOL is an increasingly inviting target for private equity as its stock price continues to slide, analysts say. With its current market value of $1.3 billion, less than half its value a year ago, the company is now the cheapest company, compared with the value of its net assets, of the major U.S. Web firms, according to Bloomberg. "The entirety of AOL is more compelling for private equity today, whether to take it over or buy it and split it up," said Clayton Moran, an analyst with Benchmark Co. Advertising Age (tiered subscription model)
(8/18)      
| Marketing Trends & Research | | |
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- Retailers need to streamline sites for holiday rush
Retailers gearing up for the holiday shopping season -- especially Cyber Monday --- need to focus on site functionality and speed more than aesthetics, Forrester Research advises. Last year, Cyber Monday online sales topped $1 billion, according to comScore, and more traffic is expected this year, particularly through mobile devices. Online retailing in that rush environment "isn't about being pretty; it's about getting your page to load on any browser or device your customer is trying to access it from," says Forrester analyst Sucharita Mulpuru. InternetRetailer.com
(8/18)
- Analyst advises marketers to keep content relevant, interactive
Marketers who fail to recognize that the line between marketing and publishing has become increasingly blurred are operating at their own peril. "Interactive marketers must act like interactive publishers," Sean Corcoran, a senior analyst at Forrester, notes in a report. The onus is on marketers, according to the report, to provide fresh content and interactive experiences to consumers across various platforms, including social networks, websites, blogs and applications. MediaPost Communications/Online Media Daily
(8/18)
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| Agency News | | |
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- Big agencies face special challenges as client interests change
Digital advertising is transforming the industry and posing particular challenges for big agencies. Advertisers now are more likely to seek out small agencies with a track record in the growing field of new platforms and to prefer the ability to deliver an audience over the ability to create a single compelling message. Clients are also more likely to look for competitive bids from small agencies with lower costs or overseas operations. ClickZ
(8/18)
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| Interactive Media | | |
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- MediaMind offers customized, targeted video ads
Brands will be able to offer up customized video ads to online users with a service from MediaMind Technologies and Impossible Software that incorporates TV ads into in-stream video. The technology lets marketers combine factors such as place, time and behavioral and demographic data in targeting the ads, which can be geared to present such information as store locations and other specifics. MediaPost Communications/Online Media Daily
(8/18)
| IAB News | | |
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Congratulations to the IAB MIXX Awards Finalists
Check out the list of IAB MIXX Awards finalists so you know which brands, agencies, and media companies are in the running for the most important awards in interactive advertising. The list represents a "who's who" of the industry's leading talent. Four finalists in each of the 25 categories were selected by a stellar screening committee comprised of senior marketing and media professional from across the ecosystem. Next, winners will be determined by an all-star panel of 30 experts and revealed at the MIXX Awards Gala on October 4, during Advertising Week in New York City.
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IAB MIXX Conference & Expo: "What's the Story?"
Building Narrative in the Digital Age
Registration is now open for the 2011 IAB MIXX Conference & Expo, Oct. 3-4, in New York City. Contemporary storytelling -- and storybuilding -- are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution -- creating social, political, individual, and industrial change with unmatched speed and scale. MIXX 2011 navigates the new science and art of building narrative in the digital age with insights from Facebook's Carolyn Everson, The Martin Agency's Mike Hughes, Microsoft Research's Jaron Lanier, Coca-Cola's Jonathan Mildenhall and more. And, in 2011 the IAB collaborates with The Martin Agency to curate the most thought-provoking content and convene the industry's most adept storytellers and storybuilders. Register before August 19 to save $100.
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| Position Title | Company Name | Location |
| Manager, Yield Optimization | Proclivity Systems | Manhattan, NY |
| Online Media Account Executive | Spiceworks Inc. | Austin, TX |
| Senior Director, Global Sales | Expedia Inc. | Bellevue, WA |
| Web Designer | Acquinity Interactive | Deerfield Beach, FL |
| Junior Online Media Buyer | Acquinity Interactive | Deerfield Beach, FL |
| Senior Online Web Product Manager | Acquinity Interactive | Deerfield Beach, FL |
| Front End Web Developer | Acquinity Interactive | Deerfield Beach, FL |
| Online Marketing Manager | Acquinity Interactive | Deerfield Beach, FL |
| Advertising Operations Specialist | Synacor | Buffalo, NY |
| Internet Marketing Analyst | Academy Sports & Outdoors | Katy, TX |
| Advertising Sales Manager | Pandora Internet Radio | Oakland, CA, CA |
| Partner Marketing Specialist | Pandora Internet Radio | Oakland, CA, CA |
| National Account Executive- Field Sales New York | Move, Inc. | New York, NY |
| Advertising Sales-Account Executive | SmartBrief | Washington, DC |
| Product Marketing Manager | SmartBrief | Washington, DC |
| Director, Digital Channel Development | SmartBrief | Washington, DC |
| Interactive Advertising Attorney | Pandora Internet Radio | Oakland, CA, CA |
| Vice President, ABC Interactive | Audit Bureau of Circulations | Multiple Locations, United States |
| Client Relations Manager | Audit Bureau of Circulations | Arlington Heights, IL |
| Senior Producer | Beeby Clark+Meyler | Irvington, NY |
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| Click here to view more job listings. |
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- Wednesday, August 17, 2011
- Tuesday, August 16, 2011
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- Friday, August 12, 2011
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