| February 4, 2013 | News for the retail industry |
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 | Event-Driven Marketing: Omni-Channel, Real-Time Success
Real-time, event-driven marketing is the key to loyalty and profitability in a world where technology is changing fast. It's time to look forward - and back - to better influence today's consumer. Learn the differences between traditional campaign and event-driven marketing plus the benefits of a single-platform as the hub between you and your customer. Download the whitepaper and register for the webinar on 2/12. |
| Industry Watch |  |  |
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- Wet Seal maps plan to save $5.5 million
Teen apparel retailer Wet Seal has eliminated the post of chief operating officer and cut 35 other positions as part of a larger cost-cutting plan aimed at saving $5.5 million this year, the company said Friday. COO Ken Seipel has resigned effective immediately, and his duties will be split between new CEO John Goodman and CFO Steve Benrubi. The Wall Street Journal/Dow Jones Newswires
(2/1)
- OfficeMax to debut smaller footprint
OfficeMax is the latest chain to announce plans for smaller stores. The new urban footprint, set to debut in April, will range in size from 5,000 to 15,000 square feet, significantly smaller than the chain's 30,000-square-foot big box stores, said CEO Ravi Saligram. Crain's Chicago Business
(1/31)
- Fresh & Easy doesn't plan to close stores
In a Facebook message, Tesco's U.S. banner, Fresh & Easy Neighborhood Market, told shoppers that though it is undergoing a strategic review, it is not about to close. "While we don't know exactly what the outcome of this strategic review process will be, we want to assure you we don't have plans to close stores and we're confident Fresh & Easy can continue to be your favorite neighborhood market," Fresh & Easy said. Bloomberg Businessweek
(2/1)
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Former Tesco CEO discusses his leadership approach: Terry Leahy became CEO of British supermarket chain Tesco at the age of 40, and says he was completely unprepared for the task. Still, he made up for his inexperience with an innovative streak and a strong work ethic. "I had no sort of natural authority. But, compensating on the other side, I had a lot of energy," he recalls. The New York Times (tiered subscription model)
(2/2)

| Retail Trends |  |  |
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- Knitting factories bring production back to NYC
The "Made in the USA" movement is winning new converts in New York City, where apparel companies are investing in factories that hope to help revitalize the city's garment industry. "We are just the first of many to come," said Ricky Schiffer, who with partner Leonard Keff invested $2.6 million to open a New York City sweater factory in December. Crain's New York Business
(2/3)
| Retail Technology |  |  |
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- Aether turns shipping containers into store
Online apparel retailer Aether has created a San Francisco boutique from three stacked shipping containers. The shop showcases the merchandise using a conveyor belt that runs from the first to the third floor. The Verge
(2/2)
| Hot Topics |  |  |
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Top five news stories selected by NRF SmartBrief readers in the past week.
- Results based on number of times each story was clicked by readers.
| NRF News |  |  |
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- The can't-miss commercials from Super Bowl XLVII
Last night's nail-biting finish and the "Blackout on the Bayou" aren't the only buzz from Super Sunday. Advertising veteran and Retail Advertising and Marketing Association Chairman Kevin Brown provides his take on the most creative and thought-provoking ads, and says the best ads thrive on evoking a strong emotion. Read more. Retail's BIG Blog
(2/2)
- Why consumers are being falsely "warned" about credit card surcharges
A blitz of propaganda has erupted across the country in recent weeks as credit card companies look to divert shoppers' attention away from the consistent rise in swipe fees, which have tripled over the past decade. A proposed settlement of merchants' lawsuit over swipe fees would theoretically let retailers surcharge for credit card use, but NRF President and General Counsel Mallory Duncan says most merchants have no plans to do so. Read more. Retail's BIG Blog
(2/1)
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| Position Title | Company Name | Location |
| Director of Customer Experience | Francesca's | Houston, TX |
| Experienced Retail Manager | Total Wine & More | Seattle, WA |
| Director of E-Commerce DC & Logistics | Francesca's | Houston, TX |
| CLIENT SERVICES BUSINESS ANALYST | KWI | Greenvale, NY |
| Assistant Implementation Manager | KWI | Greenvale, NY |
| Senior Counsel | Meijer | Grand Rapids, MI |
| Cosmetics Selling Manager | Saks Fifth Avenue | Palm Beach Gardens, FL |
| Selling Manager - Women's Shoes | Saks Fifth Avenue | Palm Beach Gardens, FL |
| Retail Director #2936 | Marine Corps Community Services (MCCS) | Albany, GA |
| Store Director In Training | Meijer | Statewide , IN |
| Mechanical Technician (A+ Certification Required) | Meijer | Mishawaka, IN |
| Director- Branding & Packaging Graphics | Meijer | Grand Rapids, MI |
| Store Detective | Meijer | Defiance, OH |
| Vice President of Stores | Kitchen & Company | Wilmington, DE |
| Immediate Opening for Experienced Transactional Real Estate Attorney | Confidential | San Francisco, CA |
| Buyer | Century 21 Department Stores | new york city, NY |
| Oracle Merchandise Operations Management Consultants | Oracle America Inc | Nationwide, United States |
| Vice President of Marketing | Sleep Experts | Carrollton, TX |
| Journeyman Meat Cutter - Indianapolis Market | Meijer | Greenwood, IN |
| VP Marketing | Little Switzerland | St. Thomas, USA Virgin Islands |
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| Click here to view more job listings. |
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 | The Buzz(CORPORATE ANNOUNCEMENTS)
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 | To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi, Chinese philosopher

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| | Recent NRF SmartBrief Issues:
- Friday, February 01, 2013
- Thursday, January 31, 2013
- Wednesday, January 30, 2013
- Tuesday, January 29, 2013
- Monday, January 28, 2013
| | | Lead Editor: Megan Conniff
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