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September 21, 2012
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On the Front Burner 
 
  • Starbucks debuts one-cup espresso machine
    Starbucks has begun selling Verismo, a single-cup brewer for espresso and espresso-based drinks. "This is a big bet we're making," said CEO Howard Schultz of the company's first brewer, which makes lattes by using pods that contain espresso and milk. The Wall Street Journal (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Starbucks chief sees better days ahead in Europe: Starbucks CEO Howard Schultz struck a cautiously optimistic note Thursday, saying he believes the "worst is over for Starbucks in Europe." The company has implemented all the elements of its successful U.S. turnaround, and there are indicators that the strategy will pay off over the long term, he said. CNBC (9/20) LinkedInFacebookTwitterGoogle+Email this Story
It's VEGAS, Baby!
Sign up for Kraft Works and enter for a chance to WIN a VIP trip to Vegas to the World Food Championships. Or enter for a chance to WIN a trip to COMPETE at the World Food Championships in the best sandwich, burger or side dish category! Either way, take part in the highest-stakes competition at the World Food Championships in Las Vegas, Nov. 1-4. Get details here!
Restaurant News 
 
  • Yum! Brands will run Hunger Relief program differently
    Yum! Brands will raise funds for the United Nations World Food Program by asking customers at its KFC, Taco Bell and Pizza Hut stores if they want to donate. The strategy moves away from tying donations to a particular product, the result of lessons learned when the company's 2010 campaign that donated a portion of KFC sales to Susan G. Komen for the Cure raised more criticism than funds. The New York Times (tiered subscription model) (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Groupon debuts mobile credit-card payment service
    Groupon rolled out a mobile payment service this week that offers lower fees on credit card transactions for restaurants, spas and other merchants that use its daily deals service. Non-Groupon merchants can also use the service, called Groupon Payments, but they'll pay higher fees, the company said. CNBC/Reuters (9/19) LinkedInFacebookTwitterGoogle+Email this Story
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

Happy Hour 
 
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Leading Voices 
  • Applebee's campaigns aim to set the casual chain apart
    One recent ad campaign from Applebee's used a light comedic touch to underscore how seriously the casual chain takes its upgraded food offerings. In another campaign, also created by former Burger King ad agency Crispin Porter + Bogusky, workers use an inflatable doll as a decoy so they can sneak out to Applebee's for lunch. Mashable (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Shake Shack joins the ranks of the calorie conscious
    Danny Meyer's Shake Shack now has 15 units, making it large enough to fall under a New York City law that requires it to post calorie counts on its menu boards. The counts for individual items fall within the range expected at quickservice chains, and after a week customers seem to be sticking with their favorite meals, CEO Randy Garutti said. The Wall Street Journal (9/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Popeyes stays the course on turnaround track
    Popeyes Louisiana Kitchen has seen results from turnaround efforts that began in 2008 with the addition of CEO Cheryl Bachelder and have continued as the chain's leaders focus on five pillars of success. The turnaround effort includes a "Louisiana Kitchen Plus Image" design makeover. "We're not shying away from our culinary roots, we're leaning right into them," chief global brand officer Dick Lynch said. QSRWeb.com (9/19) LinkedInFacebookTwitterGoogle+Email this Story

Culinary Spotlight 
  • McDonald's launches new global menu flavors
    McDonald's has debuted a new round of internationally inspired menu items at its eateries in Europe, promoting the new premium-priced offerings as "Around the World in 80 Bites." Items include the Big South Africa Beef burger with paprika and fried onions, the Big Argentina Barbecue burger and the Thai Chicken Sandwich. BurgerBusiness.com (9/20) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Editor's Note 
  • The most important opinion? Yours.
    What news matters most to you? SmartBrief wants to know. Take our short reader survey and improve this publication. Click here to access the survey. LinkedInFacebookTwitterGoogle+Email this Story
  • From the SmartBrief Library: "The Tasti D-Lite Way"
    How did the dessert chain with a cult-like following become a market leader in social media as well? SmartBrief is pleased to share an excerpt from "The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave." The book explores how the company -- ranked as one of Mashable's Top 40 Brands on Twitter -- leveraged blogs, Twitter and an innovative rewards system to not only grow customer affinity but revenue, too. In return for updating your SmartBrief subscriber profile, we will send you an excerpt from the book, absolutely free. LinkedInFacebookTwitterGoogle+Email this Story
Food for Thought 
A good cook is like a sorceress who dispenses happiness."
--Elsa Schiaparelli,
Italian fashion designer

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