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December 28, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How to show your customers that you're trustworthy
    Attracting new customers isn't the only thing that matters for building your business; you also need to establish trust with them, writes David Horsager. "For the entrepreneur seeking new customers, building trust and creating buy-in requires that you clearly define the benefits of your product or service," he writes. You should focus on exceeding expectations and show that you care about your customers. American City Business Journals/Upstart (12/27) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • 5 tips for hosting a webinar that will wow clients and prospects
    Hosting your first webinar might be intimidating, but there are clear business benefits to it, Mary Ellen Slayter writes. "Learning how to host a webinar will allow your clients to get to know who you are on a personal level, forging lasting connections and positive relationships," she writes. It's a good idea to work with a co-presenter, do a trial run and avoid rushing through the presentation, she writes. RepCapitalMedia.com (12/26) LinkedInFacebookTwitterEmail this Story
  • How to enhance your customers' experience
    There might be a number of steps you can take to improve the customer experience your business offers, writes D. Daniel Ziv of Verint. "Taking ownership of the customer experience can be achieved in many ways, from small gestures to strategic business shifts." You can look for ways to enhance the experience by paying attention to what your customers are telling you, he writes. MediaPost Communications (12/26) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
 
  • Leadership lessons from "Stormin' Norman"
    Gen. Norman Schwarzkopf, the commander of Operation Desert Storm, died Thursday at age 78. The four-star general's philosophy of leadership stressed the importance of humility, hard work and moral fortitude. "Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy," he once said. Forbes (12/27) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Payroll-tax advice for the end of the year
    As the end of the year approaches, you should take certain steps to make sure you're handling payroll taxes properly. For example, you should ensure the tax ID numbers you have on file are current, and your employees should make sure their W-2 and 1099 information is accurate. BenefitsPro.com (12/27) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  BBB in the News 
  • BBB advice on avoiding Newtown-tragedy charity scams
    Some scammers are looking to cash in on the school shooting in Newtown, Conn., through phony charities. You can help make sure that your donations actually benefit the victims by researching charities on www.give.org, BBB says. It's a good idea to donate to a reputable charity or to one that has been vouched for by state or local officials. KATC-TV (Acadiana, La.) (12/21) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
--Socrates,
Greek philosopher


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