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March 20, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Self-regulation "works well" but could backfire, says Sen. Pryor
    Internet advertisers who want to self-regulate had "better make sure" they do so the right way, says Sen. Mark Pryor, the Arkansas Democrat who now chairs the commerce subcommittee on communications, technology and the Internet. Speaking at an Association of National Advertisers gathering, Pryor said self-regulation brought risks for the industry. "I'm OK with self-regulation. It works well. But one bad actor or loophole could bring down the wrath of Congress on the industry," he warned. Adweek (3/19) LinkedInFacebookTwitterEmail this Story
  • Buzzfeed pitches native-ad network to agencies
    Buzzfeed is building a native-advertising network to place sponsored content from its advertisers on other websites. The network, which Buzzfeed is shopping around to agencies, will allow brands to place headlines and images on sites such as The Awl, and Dealbreaker. "We always wanted the business not to be limited by the scale of our site," said Buzzfeed President Jon Steinberg. "That means figuring out places do what we do other than on" Advertising Age (tiered subscription model) (3/19) LinkedInFacebookTwitterEmail this Story
  • Brands tune in to local digital radio ads
    American brands spent $370.7 million on local digital radio ads in 2012, up 22% from the previous year, according to a Borrell Associates survey. That's more than triple the 2011 growth rate and somewhat faster than the overall pace of growth seen in the broader digital advertising business. eMarketer (3/19) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Facebook helps advertisers spot lookalikes
    Facebook has unveiled Lookalike Audiences, a tool that helps advertisers identify consumers similar to those they're already targeting. The service uses the e-mail addresses, phone numbers and user IDs used in marketers' Custom Audiences databases to locate similar consumers. Mashable (3/19) LinkedInFacebookTwitterEmail this Story
  • McDonald's asks fans to share photos of their burgers
    McDonald's is seeking to improve its position on Instagram with a series of mobile banner ads encouraging users to take photos of Big Macs. When clicked, the ads expand to prompt people to photograph their food or to download Instagram's application if they haven't already done so. (3/19) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mozilla teases new Web-developer toolkit
    Mozilla is creating a new toolkit for developers, with some tools already available on Firefox's Nightly Channel. The "coolest of the bunch" is a feature that allows developers to do live edits via text editor, "effectively controlling Firefox with your editor," writes Scott Gilbertson. Webmonkey (3/19) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Don't lose your touch when it comes to contact forms
    Web designers should pay more attention to their contact forms, writes Alex Gibson. That's especially true for mobile sites, where forms must be correctly formatted for touch control and kitted out with proper keyboard triggers. "Whether a user is logging into a website, part way through a sign-up process or in the final stages of completing an online order, good usability and a high-quality experience on mobile are key to a successful outcome," Gibson writes. (3/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Building a mobile app? Don't bother, some experts say
    Many small businesses would be better off building a mobile-friendly website instead of investing time and effort in building dedicated mobile applications, experts say. "While creating an app may seem like the trendier, better option, it's always good to stop, think twice, and consider building a mobile site instead," Mariana Simoes writes. Business Insider (3/19) LinkedInFacebookTwitterEmail this Story
  Association News 
  • New WebAward Competition Website Designed by BGT Partners
    The Web Marketing Association is grateful to BGT Partners, who crafted a redesigned look and feel to the new website. We are truly thankful for the insightfulness and expertise of BGT Partners in the creation of an exceptional design for our website. Founded in 1996, BGT is one of the oldest, largest and most award-winning independent interactive agencies in the world with hundreds of industry recognitions. Service offerings encompass: Creative Design, Interactive Marketing, Strategy & Analytics and Websites & Applications, specializing in social, mobile and emerging technologies. Learn more by visiting BGT Partners' website. We are pleased to have them as an ongoing sponsor of the Web Marketing Association. If you have not visited the WebAward website lately, you should drop by for a visit! LinkedInFacebookTwitterEmail this Story
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