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- WPP's Sorrell: "This is Latin America's time"
WPP is investing heavily in Latin American countries such as Argentina, Brazil, Chile and Mexico, confident that "this is Latin America's time," according to chief executive Martin Sorrell. The holding company recently gained a 20% stake in the Argentina-based information technology services company Globant. Advertising in Latin America is expected to outpace a projected global growth rate of 4.11% by increasing 10% this year, according to ZenithOptimedia. The New York Times (tiered subscription model)/DealBook blog
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| Agency News | | |
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- Martin Agency is back with Timberland for Hyperion creative
The Martin Agency, which split with Timberland more than a decade ago, is now back with the shoe-maker, having picked up creative duties for Timberland PRO's Hyperion boots in a review. "People have an intensely personal relationship with their boots. We believe [that] The Martin Agency team will harness that emotion and use it to help us build a great story with our end consumer," said Timberland PRO Director of Marketing Susan Emerick. Adweek
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| Creative | | |
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- Huggies Pull-Ups campaign celebrates a child's first flush
A Kimberly-Clark campaign for Huggies Pull-Ups celebrates the moment a child makes his or her first flush. Spots by Ogilvy & Mather show anxious parents greeted by a parade outside their door when the moment arrives. An Organic mobile application includes timers, training tips and Disney-character encouragement. Hispanic ads via LatinWorks focus on the necessity of a transitional period, a cultural difference, according to LatinWorks' Victor Paredes. The New York Times (tiered subscription model)
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| Media | | |
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- Wired's digital ad revenues equal print
Although digital ads account for just a small portion of most magazines' revenues, Wired says its fourth quarter saw digital ad figures pull even with print. For all of 2012, digital accounted for 45% of Wired's ad revenue. "Hitting 50% is proof that there is a successful template inside of this industry that can be followed by others and that having a magazine doesn't necessarily need to be an analog anchor around your technological neck," commented Wired Publisher Howard Mittman. Advertising Age (tiered subscription model)
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| Trends & Research | | |
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- Mobile-ad spending soars in U.S.
The U.S. leads the world in mobile-ad growth, with search and display spending up 220% in 2012, according to an eMarketer analysis. Globally, mobile-ad spending reached $8.41 billion, compared with slightly more than $4 billion in 2011. eMarketer
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| Marketer News | | |
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- Wal-Mart competitors call out price-comparison ads
Several Wal-Mart competitors, such as Best Buy and Toys R Us, are objecting to the retail giant's recent price-comparison ads, which Wal-Mart says have boosted sales at least a percentage point in areas where they've run. Competitors allege that the Wal-Mart ads compare unlike products, and they add that Wal-Mart sometimes stocks deliberately insufficient numbers of sale items to force others to lose money via their own price-matching programs. "This is a price war that's causing many retailers a lot of angst. Wal-Mart had lost the pricing discipline it became famous for, and now they are desperate to get it back," says Kantar Retail analyst Leon Nicholas. The Wall Street Journal
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| Technology | | |
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- Mondelez taps 9 mobile startups for in-store marketing push
Mondelez International has chosen nine startup companies from 126 applicants looking to take part in a mobile-technology program aimed at improving in-store marketing. The "Mobile Futures" program could result in a stand-alone company, said Edward Kaczmarek, director of innovation and emerging technology. "We are trying to create something new that solves these broader business challenges but that isn't currently in the market," he said. Advertising Age (tiered subscription model)
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| Association News | | |
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Webinar Alert -- Finding Creative Face-Time Opportunities with Clients
Strengthen your client relationships with this helpful virtual event on Feb. 14. Join Sheila Campbell, co-author of the best-selling book "Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites," as she explains how to utilize offsite meetings with your clients to build stronger relationships. Learn which retreats work the best and how you can get closer to engaging with senior executives.
Unlimited access available for your agency. Make reservations now.
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Talent & Development -- Strategy For Account Managers: How to Develop and Hone Your Strategic Skills
In this hands-on workshop, sponsored by 4A's Northeastern Ohio Council on March 20, you'll learn essential strategy development tips, including how to write a new business pitch and strategic alignment best practices. Hosted by Robin Hafitz, one of the first American practitioners of account planning, this seminar, hosted at The Club at Key Center, will help mid- and senior-level account managers at marketing communications firms polish their strategic skill sets.
Reserve a seat now.
| Legislative & Regulatory | | |
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- FTC gives Google's self-promotion strategy the all-clear
Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google, but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. That will lead to a "fairer playing field in Internet search and search advertising," says FTC Chairman Jon Leibowitz. Advertising Age (tiered subscription model)
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