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October 9, 2012
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Today's Buzz 
 
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
Network Update 
 
  • Do Facebook users want a "want" button?
    Facebook is working with seven major retailers to test a feature that lets users click a "want" button to create "wish lists" of desired products. "People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," the social network said in a statement. Reuters (10/8), VentureBeat (10/8) LinkedInFacebookTwitterGoogle+Email this Story
FREE Guide: Build A Better Social Media Strategy!
Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now!

Ideas in Action 
 
  • PBS scores a Twitter hit with Big Bird messages
    When Mitt Romney said he opposed government funding for PBS programs during last week's presidential debate, users began tweeting about the fate of "Sesame Street" character Big Bird if PBS lost funding -- a trend PBS capitalized on by buying the character's name as a keyword, getting its official message in front of users following the controversy. That shows the importance of brands responding quickly when they're the subject of social chatter, writes Jeff John Roberts. "[A]dvertisers in these situations don't have months or weeks. Instead, they have just hours to make a message (or better yet a pretty picture) and to buy spots to place it," Roberts writes. PaidContent.org (10/5) LinkedInFacebookTwitterGoogle+Email this Story
Grow Your Business Beyond Borders with FedEx®
Shipping to Canada with the reliability and expertise of FedEx is your key to bigger growth. We have the tips, tools, and resources you'll need to make the customs clearance process run smoothly for all your shipments — big or small. See How.

Research and Reports 
  • Researchers are eager to try out Twitter surveys
    Researchers say Twitter's survey feature could prove useful, but that surveys' true utility will depend on how they're implemented. Twitter users are a unique population, so the surveys are bound to come with built-in biases, Research Now executive Annie Pettit says. "The technical capability of launching questions and receiving answers does not a robust technique make," Pettit says. Research-Live.com (U.K.) (10/8) LinkedInFacebookTwitterGoogle+Email this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

The Takeaway 
 
  • How to tweet like The Rock
    Dwayne Johnson, better known as professional wrestler The Rock, was skeptical about social media at first, consultant Amy Jo Martin writes in this book excerpt. To win him over, Martin writes, she emphasized the control that platforms such as Twitter afford, as well the opportunity to share his unique voice. Johnson's "social media strategy started, as it should for anyone else, by defining his audience and his value to that audience," Martin writes. Fast Company online (10/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Use tech tools to empower your blogger outreach
    The best bloggers are expert networkers, and a variety of tech tools can be used to make the task easier, Lior Levin writes. Tools such as Rappaportive and Followerwonk make it easier to combine social media and e-mail outreach and to analyze your Twitter following, he notes. "[M]aking your outreach strategies more efficient and organized will go a long way toward improving your networking power," Levin writes. SmartBrief/SmartBlog on Social Media (10/9) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 ways LinkedIn can make you more innovative
    LinkedIn is potentially a powerful innovation tool, writes Stefan Lindegaard. Used correctly, LinkedIn can help you identify experts in a given field, approach them and convince them to help solve your problems. "Knowledge is the key element to innovation, and LinkedIn is a great tool for identifying people with knowledge," Lindegaard writes. 15Inno.com (Denmark) (10/8) LinkedInFacebookTwitterGoogle+Email this Story
Secure Your Seat at the Pivot Conference, Oct. 15-16, 2012

Produced and hosted by Brian Solis, Pivot is the only conference that delivers the insight and strategies to help top brands and agencies succeed in a business landscape altered by Social Consumers. Register today: www.Pivotcon.com.
Social Shareable 
  • Social vest turns "likes" into full-contact hugs
    Students at Massachusetts Institute of Technology have developed a "social media vest" called the Like-A-Hug that turns Facebook "likes" into hugs. The vest inflates like a life jacket when its user's posts or photos receive a "like," simulating the sensation of a real hug. The Guardian (London) (10/9) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

SmartQuote 
You can have a process and have creativity at the same time. It's not like one squashes the other."
--Ali Rowghani, chief financial officer at Twitter, as quoted by Bloomberg Businessweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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