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October 3, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Digital marketing is the new television at Advertising Week
    Digital, mobile and social media ads have become the dominant focus of Advertising Week activity, replacing discussions of traditional marketing methods, write Tanzina Vega and Stuart Elliott. At the Interactive Advertising Bureau's MIXX conference, presentations by Facebook's director of pricing and measurement, Brad Smallwood, and Twitter's vice president for global brand strategy, Joel Lunenfeld, typify the shift in attention. Ironically, Smallwood said, marketers have to look at the social network less in terms of clicks than as "a medium akin to television for branded advertising," Vega and Elliott write. The New York Times (tiered subscription model) (10/2) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Trust beats tracking for online ads, says Ogilvy creative chief
    Online advertisers often have "technology end-runs" that allow them to track and profile people in ways they're uncomfortable with -- but using such techniques is short-sighted, says Ogilvy & Mather North America's chief creative officer, Steve Simpson. Such techniques break trust with the consumer, and brands would do better to take a long view and embrace transparency, Simpson argues. "Advertisers need to stop doing stupid stuff," he says. Adweek (10/2) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Snickers goes for Halloween gold with "horseless headsman"
    Snickers is approaching the key Halloween candy season with a new TV spot that seeks to build on its humorous/scary grocery-lady spot of a few seasons ago. The new video, with different versions for TV and the Web, features a "horseless headsman" who finally gets it right as a headless horseman when he eats a Snickers. Adweek/AdFreak blog (10/1) LinkedInFacebookTwitterEmail this Story
  • Oreo's "Daily Twist" campaign concludes in Times Square
    Oreo celebrated 100 years with a 100-day social media campaign that culminated Tuesday in an advertising campaign in the middle of Time Square, where the Oreo marketing team and members of supporting advertising agencies designed Oreos to symbolize something about that day. The final "Daily Twist" ad favored by fans commemorated the anniversary of the first high-five. ClickZ (10/2), Adweek (10/2) LinkedInFacebookTwitterEmail this Story
  • Tyler Perry signs on with OWN
    Tyler Perry, who has proved his worth in both movies and TV, has signed up with Oprah Winfrey's cable network, with all new Perry TV creations to appear on OWN. The deal may provide some positive news for OWN, which has struggled to find audience and is reported on track to lose nearly $143 million this year. Bloomberg Businessweek (10/2) LinkedInFacebookTwitterEmail this Story
  • Hearst Design Group magazines combine some departments
    House Beautiful Editor-in-Chief Newell Turner will head up a new group that combines several editorial departments in Hearst Magazines' Design Group, which includes Veranda and Elle Decor. The move is likely to eliminate some positions as the magazines begin to share departments in market, features and photography. Adweek (10/2) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Report: Digital dollars from travel sector should double by 2016
    Digital ad spending from the travel sector is expected to increase from $2.4 billion in 2011 to $4.7 billion by 2016, according to eMarketer. New ad formats and mobile platforms should drive the trend, which will see the percentage of the total digital pie flatten over time, despite steady dollar growth. The travel sector should remain in sixth place overall, with retail, financial services, telecom, automotive, and consumer-packaged goods and products ahead of it. eMarketer (10/3) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  Association News 
  • Dead doesn't always mean dead when it comes to the 4A's Philly Council's Dead Work Awards
    It's in the judges' hands now. Only they can breathe life back into the dead work that was entered in the 4A's Philadelphia Council's Dead Work Awards. The awards, which will celebrate the work of creatives in the Philadelphia region, will be presented during festivities at The Mütter Museum on Oct. 10.

    Be a part of the night of resurrection. LinkedInFacebookTwitterEmail this Story
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    Did you know that there are a number of great ways that you can keep up with the latest 4A's events and initiatives and interact with the larger advertising community? Keep up with the 4A's on our various social media networks and let us know what you would like to see more of from these platforms!

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  Editor's Note 
  • Correction
    A headline and item in Tuesday's 4A's SmartBrief mischaracterized Vincent Bollore's willingness to sell his stake in Havas. Bollore responded to speculation of a sale by saying, "Havas is a strategic asset for the Bollore Group." LinkedInFacebookTwitterEmail this Story
There is nothing so agonizing to the fine skin of vanity as the application of a rough truth."
--Edward Bulwer-Lytton,
British politician, poet, playwright and novelist

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