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December 7, 2012
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  • N.Y. agency We Are Social to lead social marketing for Lenovo
    Lenovo has chosen the New York agency We Are Social for its social media efforts, after a review with undisclosed contenders. The agency pitched "conversational marketing" and touted its data analytics to the client. "Their insights and strategic approach will be hugely valuable to us," says Lenovo digital chief Rod Strother. Adweek (12/6) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • 6 ways to cut through the blogosphere clutter and go viral
    The blogosphere presents lots of opportunity, but lots of noise, too, Janet Aronica writes. But there are ways to improve your content marketing response. Use analytics to see what's generating sharing instead of starting from scratch. Understand the connection between virality and striking an emotional chord. Improve headlines and add visual interest. And use a tool such as Shareaholic Recommendations and search engine optimization tactics to spread the word to make evangelists out of your readers. Internet Marketing Blog (12/6) LinkedInFacebookTwitterEmail this Story
  • Every effort should contain elements of a real campaign
    Don't confuse a tactic with a full-blown campaign, which should methodically follow a path of reputation building, awareness, demand-generation, sales, conversion and actualization steps. A comprehensive approach is exemplified in a SiriusDecisions checklist: seed, create, nurture, enable and accelerate. Take a simple e-mail send, for example, and add as many of those elements to the effort as possible to achieve long-term success. (12/6) LinkedInFacebookTwitterEmail this Story
  • Facebook looks to buy Microsoft's Atlas platform
    Facebook and Microsoft are reportedly holding talks that could see the social network acquire Microsoft's Atlas Solutions ad-serving platform. The acquisition would potentially assist Facebook as it seeks to develop a third-party advertising network to rival Google's DoubleClick service. All Things D (12/6), Reuters (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • 4 basics steps to consider before jumping into social media
    Deciding whether or not to undertake a B2B social media effort requires a hard look at how much time and money it will take to yield enough revenue to make it worth it, SiteLogic President Matt Bailey says. If it passes that test, view your message as stable and the medium as the moving target, carefully matching company to social channel. Start with keyword research to ensure that social media efforts are properly tracked and measured. MarketingSherpa (12/6) LinkedInFacebookTwitterEmail this Story
  • Small businesses must start paying Google for office apps use
    Google has announced it will begin charging businesses with 10 or fewer employees $50 per year per user to use its Web-based office productivity applications, which the Web giant was previously offering for free. Though it will grandfather in the basic Google Apps for existing users, new users will get a premium version. "Businesses quickly outgrow the basic version and want things like 24/7 customer support and larger inboxes," Google explained on its company blog. Reuters (12/6) LinkedInFacebookTwitterEmail this Story
  • A streetcar named innovation
    The Turkish prime minister once said that democracy was "like a streetcar" -- a means to an end, rather than a goal in its own right. We could say the same of innovation, writes Scott Bowden, since it's vital to focus on our companies' true goals rather than pursuing innovation processes for their own sake. "[W]e must not become so focused on the mechanism of our journey that we lose sight of the overall destination," Bowden writes. (12/5) LinkedInFacebookTwitterEmail this Story
  • Want creative breakthroughs? Harness your unconscious mind
    Asking consumers what new products or services they need is "like asking the political affiliation of a tuna fish sandwich," Douglas Van Praet writes. People simply can't consciously access their deepest desires, Van Praet explains. "The truth is the unconscious mind, the seat of our motivations, communicates in feelings, not words," he writes. FastCoCreate (12/5) LinkedInFacebookTwitterEmail this Story
  Association News 
  • When evaluating sports sponsorships, you play for keeps
    How do you avoid the pitfalls surrounding marketing campaigns that are built to support their sports, entertainment and event properties? As sponsorships come under increasing scrutiny, it's an important question, particularly as B2B companies look for growth and value from existing and potential partnerships more than ever before. Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Saint Louis -- Event Recap -- Laura Ramos Vice President, Industry Marketing, Services at Xerox
    On Nov. 8, Laura Ramos presented at BMA St. Louis' luncheon. Ramos' topic was "How Xerox Uses Digital and Social to Engage Business Buyers." With sales of more than $22 billion, Xerox is the world's leading enterprise for business processes and document management. In February 2010, Xerox acquired Affiliated Computer Services (ACS). Services represent one-half of overall business. Successful marketing of services depends on developing engaging content that builds business and deepens relationships. What happens when you are no longer Xerox the copier company? Read more. LinkedInFacebookTwitterEmail this Story
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