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November 20, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Judge seeks mediation for Hostess, union
    U.S. Bankruptcy Judge Robert Drain did not approve the bankruptcy plan of Hostess Brands but instead urged the company to pursue mediation with its striking labor union. "My desire to do this is prompted primarily by the potential loss of over 18,000 jobs, as well as my belief that there is a possibility to resolve this matter, notwithstanding the losses the debtors have incurred over the last week or so," he said. Bloomberg Businessweek (11/19), Associated Press (11/19), The Wall Street Journal (11/19) LinkedInFacebookTwitterEmail this Story
  • Nestle Waters North America taps Canada chief for top job
    Tim Brown, most recently president and CEO of Nestle Waters Canada, has been named president and CEO of Nestle Waters North America, effective Feb. 1. Current president and CEO Kim Jeffery will retire after 20 years in the position and 34 with the company. (11/19) LinkedInFacebookTwitterEmail this Story
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  • Study: Digital coupons are still secondary with marketers
    A study conducted for the Shopper Technology Institute found that 84% of companies in consumer packaged goods use digital coupons, but 45% say digital coupons are in a supporting role and 42% consider the effort a platform test. "Since this is a new and upcoming tactic, I am expecting it to grow as the technology advances," said Tanya Bhothinard, senior director of client service at Partners in Loyalty Marketing, which conducted the research. Progressive Grocer (11/19) LinkedInFacebookTwitterEmail this Story
  Corporate Social Responsibility 
  Advertising & Marketing 
  • Diet Pepsi engages Facebook fans daily with banner ad, site
    Diet Pepsi's Refreshing Rewards Facebook campaign uses banner ads and a mobile-optimized website to inspire daily interaction among fans, writes Lauren Johnson. Though the Web page call-to-action is clear and the Facebook coordination avoids form-filling hassles, one consultant criticized the banner ad lead-in. "The design of the mobile banner ad works well, however there is not a clear call-to-action on the banner ad, simply a Go button -- with the logo and tagline," says Siteminis CEO Marci Troutman. Mobile Marketer (11/20) LinkedInFacebookTwitterEmail this Story
  • Huggies campaign sets click-through record
    Kimberly-Clark's digital campaign for Huggies has set a record with a 56% click-through rate and e-mail open rate of 55%. The promotion, created in partnership with SocialTwist, targeted mothers and offered a coupon for $1.50, or $3 if recipients posted the offer on a social networking site or referred three friends. Consumer Goods Technology News (11/19) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Designated Save Mart associates offer holiday help
    Save Mart Supermarkets has launched Wayfinders, a program that involves associates trained to help with holiday shopping and meal planning. The associates, dressed so they are easy to recognize, offer suggestions, answer questions and point shoppers toward holiday items. Progressive Grocer (11/19) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  GMA News 
  • New FSMA recordkeeping practices webinar now available
    The Food Safety Modernization Act (FSMA) will dramatically increase FDA’s access to food company records during on-site inspections, which means records need to be clear, complete, and readily accessible to FDA inspectors. Good records can mean the difference between having a successful FDA inspection and having a poor one.

    During the Good Recordkeeping Practices under FSMA webinar on Tuesday, Dec. 18, from 1-2:30 p.m. (EDT), join experts Joe Levitt and Elizabeth Fawell of Hogan Lovells to hear what steps you need to take now to get your recordkeeping into FSMA-ready state. This webinar will share daily practices for successful recordkeeping as well as key principles for creating records of particular significance under FSMA. Register today.

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--Georg Büchner,
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