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October 23, 2012News for the cable and broadband industry

  Business News 
  • Will Scripps be in play once family trust is dissolved?
    The passing of the grandson of the founder of newspaper company the E.W. Scripps Co. raises the possibility that the family could sell its majority interest in Scripps Networks Interactive. The death of Robert P. Scripps, the final surviving recipient of the Edward W. Scripps Trust, which controls 90% of voting shares in the two companies, means the trust will be dismantled. Shares will then be passed on to "the family's next generation," according to the companies. TVNewsCheck/The Associated Press (free registration) (10/22) LinkedInFacebookTwitterEmail this Story
  • Cox, Time Warner Cable add Verizon quad play in 4 states
    Verizon Wireless' partnership with Time Warner Cable and Cox Communications has expanded in four states, with the cable companies rolling out "quad-play" services in markets in New York, California, Texas and Massachusetts. The move is part of a December 2011 arrangement in which a group of cable companies and Verizon Communications agreed to sell each other's services in certain areas. Multichannel News (10/22), Light Reading Mobile (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • Other News
TV 3.0: Inside the Evolution of TV on YouTube
TV 3.0 is the next generation of content consumption — social, measurable, on-demand video that is accessible across all devices. This data report from Zefr examines the premium, network TV content available on YouTube, and outlines the opportunity it presents. Download the ebook today.
  Eye on Video 
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
  Marketing Trends 
  • USA creates digital campaign to urge the public to vote
    USA Network has developed a series of online posters featuring cast members from "Burn Notice," "Psych," "Suits" and other series to encourage the public to vote. The "Characters Unite To Vote" campaign offers additional information on Facebook and deploys a special hashtag on Twitter that people can use to spread the word about voting. Multichannel News (10/22) LinkedInFacebookTwitterEmail this Story
  • Kia scores big with Madison Square Garden sponsorship
    Kia has signed an expanded sponsorship with Madison Square Garden and will become the official vehicle of the venue. The car brand will also get a custom lobby display, tie-ins with the New York Knicks, Rangers and Liberty, and an extended presence on the regional MSG cable networks, among other benefits. The deal comes as rival Honda has captured sponsorship of the Barclays Center in Brooklyn. MediaPost Communications/Marketing Daily (10/22) LinkedInFacebookTwitterEmail this Story
Driving Full-Funnel Results With Video Ads
Nearly $29 billion is being spent worldwide on digital video advertising this year. Are you getting the most out of your video investment? Download this new ViralGains ebook to learn how to use video ads to engage consumers at every stage of the customer journey—from awareness to purchase.
  Association News 
  • Leonard Maltin reveals a spooktacular list of Movies On Demand offerings
    Famed film critic, historian, author provides a web of titles new to MOD for October
    "This Halloween, you can host your own fright-fest," says Leonard Maltin. With a click of the remote, digital cable customers will have a howling good time this October with Movies on Demand. Movie lovers searching for other new releases can access a list of the latest films now playing on Movies on Demand at LinkedInFacebookTwitterEmail this Story
  • The impact of social chatter among viewers revealed in CTAM study
    Today, social TV has a whole new meaning. Viewers can now use a variety of devices and platforms to chat about programming as it airs. So, how do social interactions and chatter affect and augment TV viewing, brand loyalty and engagement? Get the answers in CTAM's study How Chatter Matters in TV Viewing, available for purchase now. LinkedInFacebookTwitterEmail this Story

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  People & Personalities 
  • NBCU taps Budill as president of TV networks distribution
    E. McRae "Mac" Budill, executive vice president of programming at Cablevision, has been tapped to become president of NBCUniversal TV networks distribution. Budill, who will succeed the departing Bridget Baker, will be in charge of strategy for NBCU's cable and broadcast multichannel distributors, in addition to marketing and communications. Broadcasting & Cable (10/22) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Marketing Manager OpportunitiesUltimate Fighting ChampionshipLas Vegas, NV
Director of MarketingConfidentialPurchase, NY
Morning Anchor/MMJBroadcastPhoenix, AZ
News DirectorBroadcastPhoenix, AZ
Multimedia Journalist BroadcastPhoenix, AZ
Vice President/General Manager, Business Services Atlantic BroadbandMultiple Locations, United States
Executive Producer Investigations/Consumer BroadcastPhoenix, AZ
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
There's always something you can do."
--Rachel Kramer (Drew Barrymore), "Big Miracle"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal:

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