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- IAB chief: IPad could foreshadow privatization of Web
The Apple iPad tablet may join the likes of Facebook, Kindle and Microsoft's Xbox in expediting the "semi-privatization" of the Web, IAB President and CEO Randall Rothenberg wrote in a blog post. Rothenberg cited Apple's control over what iPad users can access and the device's failure to work with Adobe Flash ads, and recommended a standard for digital advertising across platforms. PaidContent.org
(1/28)       
- FTC: Apple, rivals should make user privacy a priority with new apps
Federal Trade Commission member Pamela Jones Harbour, during a meeting with high-tech companies and privacy advocates, urged Apple and its rivals to make consumer privacy an integral -- and voluntary -- part of developing new products. The meeting was the second of three sessions organized by the FTC in advance of the agency's writing of bills aimed at regulating marketers' use of consumer data online. Forbes
(1/28)
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| Company Watch | | |
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- Microsoft: Bing's growth will be a "long-term process"
Microsoft reported an increase in search ads but a decline in display ads Thursday during the company's quarterly conference call. As for Bing's share of the search market, Microsoft expects it to grow once it wins approval for the planned search partnership with Yahoo!. PaidContent.org
(1/28)
- The iPad won't save newspapers, says Google economist
Although newspapers and other print publishers may gain in the Apple iPad an appealing new distribution channel, they must continue to innovate their products or face extinction, according to Google's chief economist, Hal Varian. "Pure news is the unique product that newspapers provide, but it is very hard to monetize," Varian told a group of journalism students at the University of California, Berkeley. Advertising Age (tiered subscription model)
(1/28)
| Agency News | | |
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- Travel Michigan tries user-generated campaign
Travel Michigan hopes to woo tourists with consumer-generated still and video ads to run on its Web site, a change in tack from its popular "Pure Michigan" campaign voiced by Tim Allen. "Anything that engages people ... makes it more memorable than just watching ads," Michigan State University professor Don Holecek said. The Detroit News
(1/29)
- Agency CEOs should cede own planning to experts
 Given the amount of time small- and medium-sized agency CEOs must spend just to keep their firms going, they would be well served by hiring consultants to assist with long-term planning, according to Al Moffatt, president-CEO of Worldwide Partners. "Inviting perspectives from academics, business consultants and technology experts could spark innovative new ways to approach the agency business and it might just be the thing to allow stressed-out CEOs to go back to captaining the ship," Moffatt writes. Advertising Age (tiered subscription model)/Agency News blog
(1/28)
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| Interactive Media | | |
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- How Lady Gaga made her name in a digital world
Lady Gaga's five Grammy nominations are only the latest of her achievements, all managed with business and Internet savvy that makes her a model worth examining. She marketed herself through free streams on YouTube, and capitalized on merchandise outside music. "She is a product of a new kind of recording contract which goes beyond just selling records to encompass everything from touring, merchandise -- even her make-up deal," John Jurgensen writes. The Wall Street Journal (tiered subscription model)
(1/29)
| Career Development | | |
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- Don't kid yourself about freelancing
If you're going to freelance, you need to abandon those notions that you'll have lots of free time and you'll be able to spend more time with your family, Amber Weinberg writes. In reality, you'll work long hours and may find children a huge distraction. Freelancing for the "wrong reasons can bring ruin into both your financial and professional life," she writes. FreelanceFolder.com
(1/27)
| IAB News | | |
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Almost Sold Out! IAB Annual Leadership Meeting
Ecosystem -- 2.0-Revenue: The Next Wave is this year's most important digital marketing and advertising event -- and it's almost too late to register. Join the most influential CMOs, agency leaders and media company executives as they debate and discuss how, where and in which ways their companies and the industry will reorient themselves over the next 12 to 24 months to surf the growth wave in interactive marketing and media. You will take home actionable, timely information that will change the way you do business now and across the coming year. ALMOST SOLD OUT! Register today at www.iab.net/alm. Feb. 21 to 23, Carlsbad, Calif.
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