Green marketing is a red flag for environmental protesters
Environmental and social activists tend to target corporations that are vocal in promoting CSR efforts, perhaps because doing so gets them a bigger reaction from the media, studies suggest. "[T]he more active a company is in promoting its CSR efforts and the more highly regarded it is, the more likely it is that it will be targeted by social activists," writes Brayden King. Kellogg Insight
(3/2013)
|
Why the solar crunch was good for SolarCity
The solar-manufacturing industry's struggles have been good for SolarCity, says CEO Lyndon Rive. The company buys up panels and installs them for residential customers, so the manufacturing crunch has actually improved SolarCity's margins. "The pain that solar manufacturing has experienced, that has accrued 100% to our benefit," Rive says. CNNMoney/Fortune
(3/4)
|
Offshore wind projects poised to break ground in the Northeast
The Deepwater Wind project in the waters of Rhode Island and the Cape Wind project in Massachusetts' Nantucket Sound plan to start construction this year or in early 2014. It's no accident that both projects are in the Northeast, Peter Galuszka writes, where densely populated urban areas, abundant offshore wind resources, state commitments to renewable energy, and a dearth of coal and other conventional fuel sources are conducive to such projects. Slate
(3/4)
|
| Engage. Innovate. Discuss. |
|
 |
[P]ublicity around CSR investments has the effect of painting a larger target on a company's back."
|
|
Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.
|
Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
|
|
|