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January 30, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Report: Brands open their wallets for social media
    Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog (1/29) LinkedInFacebookTwitterEmail this Story
Thinking Outside the Box
To stay relevant, companies need to spend as much time generating ideas for the future as they do running their businesses today. Read Boomtown: Think Like a Startup

  Trendwatch 
 
  • Google PLAs win bigger slice of marketers' search budgets
    Google’s Product Listing Ads are winning over marketers, with the units' share of search advertising spending increasing 600% during the fourth quarter of 2012, according to a Marin Software analysis. "That’s good news for Google as it looks to cut off an increasingly aggressive Amazon," writes Tim Peterson. Adweek (1/29) LinkedInFacebookTwitterEmail this Story
  • No Pinterest API? No problem, creative data scrapers say
    Pinterest doesn't offer an API for brand-focused analytics, so companies such as Curalate and Pinfluencer crawl the network's pages to generate useful data. The process involves examining millions of pinned images and comparing them against other images on the Web to determine which companies' products are being shared, rather than relying on a keyword system. "When people pin photos they don't use a lot of words," says Curalate CEO Apu Gupta. Advertising Age (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
[Free eBook] Hacking Value Delivery: The CIO and the Age of the Customer
CIOs today have a wealth of opportunity available to them in the Age of the Customer, and they play an even more paramount role in their organization as enterprises become increasingly digital and customer-centric. Unfortunately, CIOs are also up against outdated notions of their role - and limited budgets. As a result, too few CIOs have fully embraced the opportunity to drive their businesses into the customer age. Learn how to make the cultural change to a customer-first approach with this free eBook. Get it now.

  Getting the Word Out 
  • Inside Facebook's mobile overhaul
    Facebook is dedicating a huge proportion of its resources to improving and monetizing its mobile services, including mobile-ad products. The jury's still out on whether the system will appeal to marketers and mobile consumers, experts say. "That's the real question: Does Facebook have staying power on mobile?" analyst Aaron Kessler says. The Wall Street Journal (1/29) LinkedInFacebookTwitterEmail this Story
  • How a fashion e-tailer struck gold on Tumblr
    E-commerce fashion site aSociete.com is using Tumblr to generate new signups by posting trendy and fashionable images to build viral buzz. A single Tumblr post can bring in more than 5,000 new visitors to the site, says aSociete founder Vanessa Gabriel. "Tumblr is an untapped marketing gold mine," she adds. ClickZ (1/29) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Shipped a product? Great -- now get back to work
    Developers shouldn't start acting like rock stars simply because they've shipped a product, writes Andy Kim. Humility and a willingness to buckle down and focus on perfecting your product during the post-launch period make it far more likely you'll succeed in the long run, Kim writes. "If you throw a party after you ship and act like the world is your oyster, you're probably on the road to failure," he warns. Fast Company online (1/29) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How to tackle Web design for a global audience, with lives on the line
    To help the nonprofit Global Earthquake Model improve its global reach, designer James Brown crafted a new website that communicates GEM's goals and capabilities clearly, and that should appeal to disparate groups around the world. "The redesign of the GEM website is a tremendous example of how non-profit organizations can utilize design to make real changes to the world around us, reposition themselves globally, and ultimately save lives," writes Ben Moss. WebDesignerDepot.com (1/29) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Audit your way to a better social media strategy
    Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, Beth Longware Duff writes. Audits are useful when embracing a new tool such as a social network but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes. SmartBrief/SmartBlog on Social Media (1/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Tomorrow is the final day to enter The 2012 IAC Awards
    Tomorrow is the deadline to enter the 11th Annual Internet Advertising Competition Awards. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick your industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner! LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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