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January 15, 2013
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News about digital retail commerce

  Top Story 
  • Go multichannel to make the most of a multi-screen world
    Taking consumers' increasing use of multiple screens into account is now an essential aspect of marketing analysis, ForeSee president and CEO Larry Freed said at Retail's BIG Show. Consumers have more options and are better informed than they used to be so marketers need to adapt. "The consumer is a multichannel, multi-device consumer and they have power that they have never had before -– they are in control," Freed said. (1/15) LinkedInFacebookTwitterEmail this Story
Prioritizing Omnichannel Store Integration Initiatives
Download GSI Commerce's new point of view, "Prioritizing Omnichannel Store Integration Initiatives." The paper explores how retailers should be prioritizing omnichannel initiatives like Ship-From-Store, Associate Ordering, In-Store Pick-Up and In-Store Email Capture. Read it now!
  Online Retail Trends 
  • ShopRunner exec: 4 strategies from leaders of the pack
    Mother elephants use everything they have to lead and care for their families every day, and leading successful e-commerce operations isn't all that different, ShopRunner chief strategy officer Fiona Dias said at Retail's BIG Show. She lauded proven online retail leaders including Jeff Bezos and Jamie Nordstrom, and summarized four key strategies to leadership success. LinkedInFacebookTwitterEmail this Story
  • How high will online retail rise?
    Online retail's record growth will eventually level off, Forrester Research vice president Sucharita Mulpuru told attendees at Retail's BIG Show. Online retail now accounts for roughly 10% of total sales and, long-term, is likely to comprise about 20%, she said. Tampa Bay Times (St. Petersburg, Fla.) (1/14) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Retailers team to create mobile payment service
    Retailers including Lowe's, Gap and Wal-Mart teamed up to create MCX, a merchant-owned mobile-payment platform, and some of them shared the strategy behind the move at Retail's BIG Show. The new service will include a low-stress application that customers can use to pay at any participating stores and use barcode technology and other features to ensure security, executives said. Retail's BIG Blog (1/15) LinkedInFacebookTwitterEmail this Story
  • Panel: Global growth depends on many channels
    Retailers looking to expand their brands to new international markets need to take a multichannel approach that includes tailored marketing messages delivered via mobile and digital formats, McMillanDoolittle senior partner Anne Brouwer said at Retail's BIG Show. In the "Delivering a Global Retail Brand Experience" panel Monday, Brouwer and fellow executives also shared eight components needed for a successful global campaign. Luxury Daily (1/15) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Amazon's success came as a surprise, Bezos says
    Amazon founder and CEO Jeff Bezos said he was as surprised as anyone by the company's stellar success during a brief acceptance speech at Retail's BIG Show, where he received the National Retail Federation's Gold Medal award for retailer of the year. "Eighteen years ago, I was trucking packages to the post office in my Chevy Blazer," Bezos said. "I can assure you I did not expect to happen what happened." Internet Retailer (1/14) LinkedInFacebookTwitterEmail this Story
  • PayPal widens bricks-and-mortar presence
    Payment via PayPal is available at 23 national retailers, with about 18,000 stores, including J.C. Penney, Toys R Us and Jos. A. Bank Clothiers, parent eBay says. PayPal is also testing a mobile-ordering system with a Jamba Juice store in California. Internet Retailer (1/14) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Social nets look to be bigger beneficiaries of Super Bowl spend
    Marketers are increasingly using social media for buzz-building and crowdsourced campaigns prior to their brands' Super Bowl appearances, lifting the social nets' paid-media prospects. Frito-Lay Vice President of Marketing Ram Krishnan says that the Doritos "Crash the Super Bowl" campaign will include a heavy dose of sponsored stories on Facebook, which will be its largest digital-ad partner. PepsiCo Beverages' global head of digital, Shiv Singh, says Twitter is poised to benefit from the big engagement numbers it posted during the 2012 game. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterEmail this Story Spotlight 
  • What's driving digital success at Brooks Brothers?
    "We are not good because we are old, but rather, we are old because we are good." Coming from the oldest retailer in America, this statement from Chairman and CEO Claudio del Vecchio is a succinct way to explain how the iconic brand continuously reinvents its company culture alongside generations of innovation. In a Q&A on the blog, Brooks Brothers' Executive Vice President for Direct and Omnichannel Ken Seiff and Del Vecchio explain the brand's top online priorities, reviews the recent revamp of their online presence and previews what's next. Read more. Blog (1/14) LinkedInFacebookTwitterEmail this Story
  • How to stay on top of the evolving art of SEO
    Search engine optimization is evolving at the rate of new technology, making it a challenge for executives to keep up. In a webinar on Jan. 23, SEO expert and author Stephan Spencer will cut through the clutter and explore the latest and greatest trends to keep your online retail business flowing, including Google algorithm updates, increasing integration of social media with SEO and steps to make your site mobile-optimized. Learn more or register. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • Up-to-the-minute social coverage of Retail's BIG Show 2013
    Whether you're attending Retail's BIG Show in NYC this week or just eager for the latest updates, check out NRF SmartBrief's Storify live feed, which curates the best and most important social content about the event. LinkedInFacebookTwitterEmail this Story
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