| March 7, 2013 | News for the confectionery industry |
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| Market Trends |  |  |
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- Bazooka wrappers get interactive
Topps turned to Flint & Steel to help it design new wrappers for its Bazooka Gum, with codes that connect consumers to new digital content. "Those comics [on the packaging] are the initial introduction to a reinvigorated brand," said Flint & Steel CEO Chris McKee. "They encourage you to keep going to the web where there’s the provocative content." The brand launched its new digital site, Bazooka TV, on Monday. Forbes
(3/5)     
- Goodby goes global for Doritos
Goodby, Silverstein & Partners is fashioning Doritos' first global campaign in coordination with the launch of new packaging and logo. A new spot for the PepsiCo brand will show a college-age valet on a Doritos-inspired joyride, with the new tagline "For the bold" translated into spots that will run in Mexico, the U.K., Canada, Spain and Turkey. "With the rise of social media and technology, our world is smaller and more connected than ever before. ... [W]e now provide a consistent storyline, and look and feel from the Doritos brand," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay North America. Advertising Age (tiered subscription model)
(3/6)
| Diet & Health | | |
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- Diet-Burst Gum said to promote satiety
Arco Health has launched Diet-Burst Gum in U.S. health stores and tanning salons, and is planning wider rollout to convenience stores. The peppermint gum contains Slendesta, made by Kemin Industries, which is said to fool the brain into thinking food has been consumed. ConfectioneryNews.com (France)
(3/5)
- Gluten a concern for 30% of U.S. adults
In a survey from NPD Group, 30% of U.S. adults said they reduced their gluten intake or cut it completely from their diet in January. "The number of U.S. adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore," said Bonnie Riggs, NPD restaurant industry analyst. Convenience Store News
(3/6)
- Study: Americans eat fewer calories, but obesity persists
Although daily energy intake dropped by 74 calories between 2003 and 2010, the obesity rate in women remained at 35% from 1999 to 2010 and increased among men from 27% to 35% in the same period, according to the CDC. Experts offer several possible explanations, including that people may not be getting sufficient exercise. The research appears in The American Journal of Clinical Nutrition. Reuters
(3/6)
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