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March 5, 2013
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Latest news on mobile apps

  Industry Highlights 
  • L'Oreal's Redken customizes marketing to each customer segment
    The combination of L'Oreal using Google mobile advertising and its debut of the Redken mobile site has increased smartphone-originated traffic to 23%, a 519% boost from the year before, Rimma Kats writes. The company segmented its target between mobile and desktop-computer users to hit consumers as well as professional users of its products. "Successful marketers understand who their different customer segments are, how those audiences interact with their brand, and how they can create experiences across devices and platforms that engage and delight those users," Google's Brendon Kraham says. Mobile Marketer (3/5) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Report: Some mobile retail apps could use a facelift
    Mobile is expected to account for one-quarter of all retail sales by 2014, but retail applications are not foolproof, with crashes topping the list of consumer complaints, according to the Xtreme Labs Retail Apps Report. "Apple OS devices, 22%, and Android, 21%, lack in physical appearance. The report notes that some of the retailers with poorly designed sites, like Barnes & Noble, Bed Bath & Beyond, or Kohl's, could easily redesign then," Laurie Sullivan writes. MediaPost Communications/Online Media Daily (3/4) LinkedInFacebookTwitterEmail this Story
  • ABI predicts Android dominance will continue
    Google's Android and Apple's iOS seem to be dividing up the world between smartphone and tablet applications, ABI Research said. It predicts that Android will command 58% of the smartphone app market to iOS's 33% this year, with Apple getting 75% of the tablet apps, giving Apple a combined total of 41% market share. "All evidence points to Android phones outselling iPhones by some amount. But that's been the case for some time and very few top-tier apps have arrived first on Android phones," writes Kevin C. Tofel. VentureBeat (3/4) , (3/4) , GigaOm (3/4) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Twitter withdraws support for Tweetdeck mobile apps
    Twitter is ending Tweetdeck application support for the iPhone, Android and Facebook platforms as it competes for advertisers. "To continue to offer a great product that addresses your unique needs, we're going to focus our development efforts on our modern, web-based versions of TweetDeck," said a Twitter blog post. "The separation isn't surprising given that Twitter and Facebook are both in intense competition for social networking advertising clients," Jeremy Kirk writes. GigaOm (3/4) , News Service (3/4) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • ShopSavvy works with Capital One on personalized deals
    Price-comparison application ShopSavvy is expanding into the deal arena, partnering with credit card provider Capital One on a feature that offers personalized deals to customers who add their Capital One card to ShopSavvy's mobile wallet. TechCrunch (3/4) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Facebook's new PMD requires referrals, developer knowledge
    Facebook is rebooting its Preferred Marketing Developer program with a new emphasis on referrals, Emil Protalinski writes. "...companies referred to us by a trusted, credible and informed source were much more likely to ultimately join the program as they had proven to be successful on our platform and with marketers," Facebook explained. In addition, the social network is awarding qualification badges based upon a thorough understanding of Facebook's marketing ecosystem, including Pages, Apps, Ads and Insights, to develop deeper marketing integrations. (3/4) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • White House supports letting consumers unlock mobile devices
    The White House says it agrees with an online petition calling for broad unlocking of smartphones and tablet computers, and will refer the proposal to the Federal Communications Commission and the National Telecommunications & Information Administration. "If you have paid for your mobile device, and aren't bound by a service agreement or other obligation, you should be able to use it on another network. It's common sense," presidential adviser R. David Edelman wrote in a blog post. Bloomberg (3/4) , Reuters (3/4) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow's webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
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Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor

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