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November 13, 2012
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • Use photos to win more clicks with your e-mails
    More than half of consumers who read marketing e-mails turn on the images, and one study shows that the right images can drive conversions. AWeber's Crystal Gouldey shares tips and samples of marketing e-mails that use photos and other images in effective ways. B2C Marketing Insider (11/11) LinkedInFacebookTwitterEmail this Story
  • Taking the mistakes out of Google Display Network campaigns
    Google Display Network campaigns can pay off for marketers who manage to avoid some of the common pitfalls, starting with treating display campaigns as if they were search campaigns, writes Will Lin. "The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half of the game." (11/7) LinkedInFacebookTwitterEmail this Story
  • Why PPC campaigns are the quickest route to ROI
    Pay-per-click campaigns, when done properly, offer quick insights into a variety of metrics including your return on investment, writes Robert Clarke. He shares 10 tips on using Google AdWords to boost holiday sales, starting with making sure your site is set up for a PPC campaign and setting a smart budget. B2C Marketing Insider (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Mobile ads, deals hit it big with young users, study finds
    Almost half of mobile users in the 18-to-34 age bracket say they have clicked on at least one mobile ad in the past three months, according to a report by RadiumOne. The firm also found that half of survey respondents shared coupons, offers and ads with others via their phones. Mobile Marketer (11/9) LinkedInFacebookTwitterEmail this Story
  • Online retail sales rise 15% in third quarter
    Online retail sales hit $41.9 billion in the third quarter, up 15% from the same period last year, marking the eighth consecutive quarter of double-digit growth, according to comScore. The top five product categories, digital content and subscriptions, consumer electronics, event tickets, apparel and accessories, and computer software, each booked at least 16% growth. ZDNet (11/7) LinkedInFacebookTwitterEmail this Story
  Legal & Policy News 
I observe the physician with the same diligence as the disease."
--John Donne,
British poet, satirist, lawyer and cleric

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