Reading this on a mobile device? Try our optimized mobile version here:

February 5, 2013
Share|Sign up|Archive|Advertise
Today's Buzz 
The Expert's Guide to Email Marketing
The Expert's Guide to Email Marketing provides tips and advice from email marketing professionals at companies like Pandora, Ibotta, Bounce Exchange, SendGrid, and Beginner and expert email marketers alike can benefit from the knowledge and experience of these professionals to improve the email programs at their organizations. Access the guide
Network Update 
  • Facebook relents, will display AdChoices icon on FBX ads
    After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
How To Foster a Culture of Accountability
An inside look at why U.S. Army soldiers line up to take the blame, with strategies from Kellogg School of Management Professor Ned Smith and Colonel Brian Halloran.
Ideas in Action 
  • How Brazil became a social media hotspot
    Brazil is becoming one of the largest national markets for Facebook, YouTube and Twitter. Social networks are pouring resources into the country, and finding that Brazilians are quite willing to share information about themselves online. "I think our culture ... really makes people much more open to include and connect to friends," says Alexandre Hohagen, vice president of Facebook's Latin America division. The Wall Street Journal (2/4) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Super Bowl was most social TV event yet, report claims
    This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today (2/4) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • How to get more from LinkedIn
    LinkedIn users who want to see better results from the network should start by fine-tuning their profile, Isra Garcia writes. They should also leverage third-party introductions, and be transparent about what they're hoping to get out of every interaction with others. Listing your skills and adapting to the network's profile format will also help users stand out, Garcia writes. SmartBrief/SmartBlog on Social Media (2/5) LinkedInFacebookTwitterGoogle+Email this Story
  • Show your humanity on social media
    Too many small businesses act like robots on social media, using automated posting systems and formulaic comments that are a big turn-off for consumers, Susan Payton writes. "People follow brands that seem like they're run by humans. Show that yours is by writing your tweets like -- you guessed it -- a person," she advises. Small Business Trends (2/4) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Dr. Seuss' fanciful hats will go on the road
    Theodor Seuss Geisel -- better known as Dr. Seuss -- had a large collection of hats, some of which bore a striking resemblance to the striped topper worn by the feline protagonist of "The Cat in the Hat." Geisel reportedly liked to break out his collection at dinner parties. Some of his hats will be used in a touring exhibition for the first time as part of an effort to maintain interest in the author's work. The New York Times (tiered subscription model) (2/3) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.

Reach out to your target audiences in a way that makes them comfortable and is likely to continue the conversation."
--Isra Garcia, writing in SmartBrief's SmartBlog on Social Media
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy
Suggest a story:

Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso 202-407-7871
SmartBrief Community:
Recent SmartBrief on Social Media Issues:   Lead Editor:  Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor:  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information