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- Facebook relents, will display AdChoices icon on FBX ads
After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model)
(2/4)      
- How Brazil became a social media hotspot
Brazil is becoming one of the largest national markets for Facebook, YouTube and Twitter. Social networks are pouring resources into the country, and finding that Brazilians are quite willing to share information about themselves online. "I think our culture ... really makes people much more open to include and connect to friends," says Alexandre Hohagen, vice president of Facebook's Latin America division. The Wall Street Journal
(2/4)
- Super Bowl was most social TV event yet, report claims
This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today
(2/4)
- How to get more from LinkedIn
LinkedIn users who want to see better results from the network should start by fine-tuning their profile, Isra Garcia writes. They should also leverage third-party introductions, and be transparent about what they're hoping to get out of every interaction with others. Listing your skills and adapting to the network's profile format will also help users stand out, Garcia writes. SmartBrief/SmartBlog on Social Media
(2/5)
- Show your humanity on social media
Too many small businesses act like robots on social media, using automated posting systems and formulaic comments that are a big turn-off for consumers, Susan Payton writes. "People follow brands that seem like they're run by humans. Show that yours is by writing your tweets like -- you guessed it -- a person," she advises. Small Business Trends
(2/4)
- Dr. Seuss' fanciful hats will go on the road
Theodor Seuss Geisel -- better known as Dr. Seuss -- had a large collection of hats, some of which bore a striking resemblance to the striped topper worn by the feline protagonist of "The Cat in the Hat." Geisel reportedly liked to break out his collection at dinner parties. Some of his hats will be used in a touring exhibition for the first time as part of an effort to maintain interest in the author's work. The New York Times (tiered subscription model)
(2/3)
 | Reach out to your target audiences in a way that makes them comfortable and is likely to continue the conversation."
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Recent SmartBrief on Social Media Issues:
- Monday, February 04, 2013
- Friday, February 01, 2013
- Thursday, January 31, 2013
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- Tuesday, January 29, 2013
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