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November 29, 2012
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Working to create positive images of girls and women in media and entertainment

  Gender In Media 
  • Davis working to change the status quo
    The comparative lack of female characters to male ones in children’s media and the impact that has on the thinking of young girls and boys helped drive the launch of the Geena Davis Institute on Gender in Media, the Academy Award-winning actor tells GOOD. Data shows the disparity helps keep real-world glass ceilings in place, Davis noted, saying “at the entry level, women are doing great. It’s at each level of promotion where women start to fall out, and I think part of the reason that could be is that people are not used to thinking of women as the boss, as the leader.” (11/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Insights 
  • Male TV insiders seek better representation of women
    "Weeds" writer and producer Stephen Falk and "Community" creator Dan Harmon are among the television industry insiders to speak on the added value women bring to a creative team and the need to increase the number of women working in the medium. “I think having them in the room is crucial to a family comedy, ensemble comedy, television comedy, where half the eyeballs on your show are women ... I think we have to stop thinking of it as a quota thing and think of it as a common-sense thing," Harmon has said of the persistent gender gap in television. Slate (11/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Ideas in Action 
  • Mobile Film Classroom drives opportunity to L.A. youth
    The Mobile Film Classroom, a digital media production studio-on-wheels, enables youth in Los Angeles County who are consider at-risk to learn about the digital media industry through hands-on lessons in movie making. "We believe being literate in film history and knowing how to navigate, use and critique digital media is what it means to be literate in the 21st Century," the non-profit states on its website. Mobile Film Classroom, (11/2012) LinkedInFacebookTwitterEmail this Story
  • White House asks Davis, others to judge Equal Future App Challenge
    Kansas state Rep. Barbara Ballard, Girl Scouts CEO Anna Maria Chavez and Academy Award-winning actor Geena Davis are among the leaders who have been asked to judge the Equal Future App Challenge to develop an application that promotes civic education and/or encourages girls to aspire to leadership roles. The contest is being run by the U.S. as part of its commitment to the Equal Futures Partnership, a United Nations-backed effort to promote political and economic empowerment for women around the world. The White House Blog (11/27) LinkedInFacebookTwitterEmail this Story
  • Top-Toy's Christmas catalog features gender-neutral play
    In an effort that reinforces Sweden's push for gender neutrality, Swedish toymaker Top-Toy has published a toy catalog for Christmas featuring boys playing with a doll house and girls brandishing a toy machine gun. "With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children," said Jan Nyberg, Top-Toy's director of sales. (Russia) (11/26) LinkedInFacebookTwitterEmail this Story
  Geena Davis Institute on Gender in Media News 
  • See Jane unveils new PSA video
    Geena Davis Institute on Gender in Media has unveiled a new infographic-style public service announcement video outlining the importance of challenging gender stereotypes. Watch It. Share it. Help spread the word. LinkedInFacebookTwitterEmail this Story

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The most exhausting thing in life is being insincere."
--Anne Morrow Lindbergh,
American author and aviator

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About Geena Davis Institute on Gender in Media
Six years ago, while watching children's entertainment with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis commissioned the largest research study ever undertaken on gender in children's entertainment. The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved. The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public. The Geena Davis Institute on Gender in Media and See Jane are a project of Community Partners.
About See Jane
See Jane is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change.
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