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December 17, 2012
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Problem. Solved. 
  • Sandy's lessons on disaster prep
    Small-business owners took action to mitigate the damage from Superstorm Sandy that could help you to deal with the next disaster. Their experiences emphasize the importance of turning to others for help, checking your insurance policies and using cloud-based services to keep your business going in the wake of a disaster. Entrepreneur online (12/13) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Marketing 
 
  • Secrets of successful content marketing campaigns
    Content marketing can be a solid strategy for any kind of company, according to Ann Handley of MarketingProfs. After setting up a blog for your company, you can move your marketing initiative forward by encouraging your employees to contribute and by getting involved with content curation. "Think about being a resource to your readers," she advises. "Maybe that means producing some original content but it also means curating content and serving as an industry resource." OpenView Blog (12/14) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Management 
  • Why the best leaders avoid the spotlight
    Self promotion isn't hard, but it's not necessarily effective either, Jeff Haden writes. Instead of boasting about your own accomplishments, it's a better idea to highlight the contributions of those around you, he writes. It's a good idea to write blog posts about your customers and to let your employees take the lead in certain meetings, he writes. "Everyone already knows you're in charge; the fact that your employees get things done reflects well on you." Inc. online (free registration)/Owners' Manual blog (12/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Coach your employees to success
    Children often admire their coaches, but they tend to be wary of their teachers, according to Sal Khan, author of "The One World Schoolhouse" and founder of the Khan Academy. This might be because they believe their teachers are judging them but think their coaches are genuinely interested in their development, Khan notes. You can apply this insight to your business by making sure you act like a coach when you deliver your performance reviews, Laura Vanderkam writes. CBS MoneyWatch (12/14) LinkedInFacebookTwitterGoogle+Email this Story

Money 
  • How to take a vehicle deduction
    It's important to supply the necessary documentation if you want to take a vehicle deduction, Bonnie Lee writes. The best approach is to record your vehicle's odometer reading at the beginning and end of the year, she writes. "Remember, if you work from a home office, your business mileage begins in your driveway. Trips to the office supply store, to visit clients or to attend business meetings are all deductible," she writes. Fox Business Small Business Center (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Do you need insurance to guard against online attacks?
    Small businesses such as law firms or accounting agencies are vulnerable to hackers, Ryan Hanley writes. Some companies are offering cyberliability insurance policies to mitigate the risk posed by online attacks, but it's important to do your homework before buying coverage, he writes. "Talk with your insurance professional in depth to make sure you understand what you are purchasing." Small Business Trends (12/13) LinkedInFacebookTwitterGoogle+Email this Story
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Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Convicted robber sells information to would-be snitches
    A convicted armed robber has found a way to make money from behind bars -- by acting as an information broker for would-be snitches. The man pays his underworld connections for information about crimes, sells at a premium to fellow inmates, who in turn pass the information to prosecutors in the hope of having their sentences reduced. "[H]e's an entrepreneur ... Adam Smith would applaud that," says former federal prosecutor Robert McBurney. USA Today (12/14) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Firing people is sometimes necessary. But in the long run, it's more satisfying -- and economical -- to turn good players into great players."
--Laura Vanderkam, writing at CBS MoneyWatch
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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