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February 25, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Samsung takes aim at BlackBerry's biggest clients
    Samsung Electronics has mounted an aggressive campaign aimed at persuading corporate and government IT executives to defect from BlackBerry. The South Korean electronics maker has wooed away dozens of rival employees, hired executives from mobile-security outfits and invested in smaller firms to beef up its technology. Samsung "can hit the market aggressively and take some share from [BlackBerry]," said analyst Jeff Johnston of Detwiler Fenton, a wealth-management firm. The Wall Street Journal (2/22) LinkedInFacebookTwitterEmail this Story
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Eye on Marketing 
 
  • Ace Hardware to certify stores for sales to small business
    Ace Hardware is starting a small-business supply brand for B2B sales, Ken Clark writes. "The Supply Place, Powered by Ace" is aimed at buyers for schools, churches and restaurants, as well as apartment managers and general contractors. Ace will run a certification process for stores interested in participating. Incoming CEO John Venhuizen says small-business sales are a common denominator among successful Ace stores. "Retailers who take advantage of the business-to-business opportunities are winning," he says. Home Channel News (2/24) LinkedInFacebookTwitterEmail this Story
  • Tools for competitive research can keep a company on top
    Keeping an eye on the competition is vital, whether you are leading your market segment or not, writes John Koehler. Consider programs such as SEMRush, ispionage and Spyfu to track data on competitors' keywords and rank performance, then put it to work by assessing how your social strategy compares. "This will give you the mix of qualitative and quantitative competitive insight on your competition," Koehler writes. Sales Benchmark Index (2/22) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Tech Edge 
 
  • AdWords feature combines coupons, offers with search
    Google expects to debut a new feature combining AdWords search with coupons and discount offers by the end of the week, writes Laurie Sullivan. "When someone clicks on the ad they are directed to a landing page to print out a coupon or offer they can take to a physical location for in-store redemption," Sullivan writes. WordStream Chief Technology Officer Larry Kim says the tool represents "a better deal than Groupon." MediaPost Communications/Online Media Daily (2/22) LinkedInFacebookTwitterEmail this Story
  • Other News
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Innovation 
 
  • 3 companies with different paths to innovation
    Innovation doesn't have to be a one-size-fits-all process, writes Deborah Mills-Scofield. Some companies, such as NBA Math Hoops, are run by youngsters and harness that energy and youth-demographic insight to develop promising products. Other businesses, such as Menasha Packaging, have a pedigree and an ethos of customer stewardship that drives them to improve products and services. InnovationExcellence.com (2/24) LinkedInFacebookTwitterEmail this Story
  • Challenge yourself to be a better networker
    Successful networking happens when you challenge yourself to meet specific goals, such as meeting five new people at an event or trying one or two new business groups a month, according to this edited excerpt from "Start Your Own Business." "The trick with networking is to become proactive. This means taking control of the situation instead of just reacting to it," the excerpt says. Entrepreneur online (2/23) LinkedInFacebookTwitterEmail this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • BMA New Jersey Chapter -- Event -- Opportunities in real time marketing: An agency perspective
    This event will be held Tuesday, March 12. Where were you when the lights went out at the Superbowl? And more importantly, what did you do next? For those of us who looked to Twitter or Facebook to fill the downtime, you would have found immediate and clever messaging from Oreo ("You can still dunk in the Dark") and Tide ("We can't get your #blackout, but we can get your stains out"). That's real time marketing in action! With a 24/7 social stream, marketers must now be ready to act at a moment's notice; responding to a brand-scare (think BP and the fake @BPGlobalPR), newsjacking the latest event or reacting to a change in the business or economic climate. And it's not just consumer brands -- B2B customers read the news too! Tom Stein, president of Stein + Partners Brand Activation and member of BMA's national board of directors, will bring to BMA-NJ his perspective on real time marketing and how it can be applied to B2B companies. Tom will share his extensive agency experience from 25+ years of B2B campaigns, and show us how some marketing teams are using the increasing immediacy of information to promote their brands ahead of the competition. Read more LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling."
--Anna Masterton Buchan,
Scottish writer


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