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- Privacy bill would put app users in the driving seat
The House is considering a mobile privacy bill floated by Rep. Hank Johnson. The Georgia Democrat's "Apps Act" would require application makers give consumers prior notice about how their data will be collected, stored and used, and would also give consumers the right to opt out of data collection and to have their personal data deleted. Adweek
(1/17)       
| Marketing Trends & Research | | |
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| Company Watch | | |
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- How Gannett helps SMBs to reach local shoppers
 Gannett Digital Marketing Services now offers a range of tools for small businesses that are "overwhelmed with trying to understand how to work in a world where the consumer has become increasingly digital," says CEO Vikram Sharma. Digital-flyer tools and social discounting services can help SMBs put their promotions in front of a local and engaged online audience, Sharma says. eMarketer
(1/18)
- 3 ways McDonald's struck gold at the Olympics
With 85 websites, more than 80 Facebook pages and 40 Twitter handles, handling McDonald's social-media operations during the London Olympics was a tall order, says digital chief Sosti Ropaitis. The brand avoided problems by recruiting a well-trained global team to manage its social-media presence, forging close ties with the company's legal department and crafting messages that didn't require specific cultural references. SmartBrief/SmartBlog on Social Media
(1/18)
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- Havas dumps MPG, Media Contacts names in reorganization
Havas has announced that it will no longer use the MPG and Media Contacts names, and will fold those groups' operations into its new Havas Media Group. The company also confirmed that the restructuring is the reason for last week's departure of MPG Global CEO Maria Luisa Francoli Plaza. "This new media model integrates our digital expertise at the core of our organization, promoting greater agility between all our teams and disciplines," says Havas Media Group CEO Alfonso Rodes. MediaPost Communications/MediaDailyNews
(1/17)
| Marketer News | | |
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- Marketers are cool on Super Bowl ad previews
Some marketers say they won't be previewing their Super Bowl ads online ahead of the big day, hoping their ads will generate more buzz if they're able to genuinely surprise game watchers. Other brands plan to run pregame "teaser" campaigns or post the full ad online in the hope of getting early traction among social media followers. "Why not reward the people who love you?" said Brian Niccol, chief marketing and innovation officer at Taco Bell. "I don't think it does anything but amplify." The New York Times (tiered subscription model)
(1/17)
| Interactive Media | | |
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- W+K designs a crowdsourced wedding registry for Dodge Dart
Wieden+Kennedy is promoting the idea of an online wedding registry for the Dodge Dart. The vehicle can be customized on the website, and with a fundraising goal set, wedding guests would be asked to contribute toward it. Crowdfunding company RocketHub manages the money until the big day, sending a check to the couple even if the goal has not been met. The agency has worked the registry idea into its "How to Change Cars Forever" theme for the brand with a new spot. Advertising Age (tiered subscription model)
(1/17)
- Bloomberg Pursuits chases fashion with new frequency, app
Bloomberg Market's newly quarterly luxury fashion-oriented magazine Bloomberg Pursuits has launched an iPad application. The frequency of the publication was increased to keep up with the fashion seasons. Lamborghini, Lufthansa, Faberge and Ralph Lauren are among the advertisers. Adweek
(1/17)
| IAB News | | |
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- Check out the just-released agenda -- IAB Annual Leadership Meeting
This event is filling up fast! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan, the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the just-released agenda for the IAB Annual Leadership Meeting and secure your seat now to hear from Tim Armstrong, chairman and CEO, AOL; James Farley, Jr., EVP, Global Marketing, Sales and Service and Lincoln, Ford Motor Company; Jonah Peretti, founder and CEO, BuzzFeed; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Register now.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| Marketing Manager | GFS Marketplace | Grand Rapids , MI |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Strategic Client Lead | Datalogix | Bentonville, AR |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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| Click here to view more job listings. |
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 | If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist
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| | Recent IAB SmartBrief Issues:
- Thursday, January 17, 2013
- Wednesday, January 16, 2013
- Tuesday, January 15, 2013
- Monday, January 14, 2013
- Friday, January 11, 2013
| | | Lead Editor: Jesse Stanchak
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