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January 25, 2013
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Problem. Solved. 
  • How to serve a diverse customer base
    HRdownloads, which is based in Canada, has attracted interest from both large and small companies for its service offerings, which include unlimited HR advice for a modest yearly fee. Now the company is looking for a way to continue to serve its small clients while providing value for its larger customers. HRdownloads can handle this challenge by developing a growth plan, partnering with other HR firms and creating two separate portals to serve the needs of large and small businesses, experts say. The Globe and Mail (Toronto) (tiered subscription model) (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Retweets are an easy way to keep your Twitter feed fresh
    Retweeting content can be a smart way for small businesses to keep their Twitter feeds from growing stale, writes Grace Barkley. Retweets are no replacement for original comments, but they can keep your customers interested in between original tweets. "Don't worry about having original content 100 percent of the time," Barkley advises. The Huffington Post (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Why customers aren't buying anything on your website
    If customers are abandoning your e-commerce website without buying anything, it could be because you aren't providing them with the customer service they require, writes Rieva Lesonsky. For this reason, it's important to write an FAQ, offer a lot of details about your products and test your site to make sure it is working properly, she writes. SCORE Small Business Success Blog (1/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Key skills for productive employees
    Employees will need certain skills to thrive in the current business climate, in which rapid change is the norm, according to a recent report from CEB. In addition to other key capabilities, employees will need problem-solving skills, technical knowledge and the ability to collaborate with others, CEB says. You can help your staff to develop their talents by encouraging them to work together and emphasizing the importance of continual learning. Small Business Trends (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • It's time to start taking employee problems seriously
    Some companies refuse to address individuals' "pain points" to avoid setting a potentially costly precedent, writes Laura Vanderkam. That's a false economy, she argues: If your turnover increases or your workers' productivity drops, you'll wind up paying far more than if you'd simply fixed the problems. CBS MoneyWatch (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 ways to boost your credit score
    You can improve your credit score by paying your bills in a timely manner, reviewing your credit reports and maintaining a sustainable level of spending, writes Robert Moskowitz. "That's easier said than done in some circumstances, but living -- and running your business -- within your means is guaranteed to build and maintain a high credit score," he writes. Intuit Small Business Blog (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • What you should know about asset protection
    There are legitimate ways to protect your assets -- forming a corporation is one -- but there are also some questionable techniques being used, writes Steve Parrish. It's important to remember that asset-protection techniques sometimes have drawbacks and that asset protection is a preventative measure, he writes. "If you're worried that you may have a claim against your business or personal assets someday, now is the time to consider protection strategies," he writes. Forbes (1/23) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Cheap and free solutions for file management
    Managing files on your computer can be tricky, but inaction can be costly as unused files clutter up your hard drive and potentially expose your personal information to data thieves, writes Erez Zukerman. However, tools such as DropIt, RoboBasket and SortMyBox can help you to manage your files without spending a fortune, he writes. PCWorld (1/23) LinkedInFacebookTwitterGoogle+Email this Story
  • You're missing out if your website lacks these elements
    If you want to generate more leads on your website, think about adding videos, customer testimonials and a comments section to your site, advises Chris Hamilton. Also, consider using Google Analytics to learn more about your Web traffic. "As they say in Marketing, you can't measure what you don't know," he writes. Small Business Trends (1/23) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • ad uses comedy to relieve vacation pressure
    A $35 million campaign for the travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. It is the first campaign in America for the Amsterdam-based Priceline affiliate. The New York Times (tiered subscription model) (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Now we're finding you cannot say the same message to a director or VP of HR that you can to Bob's Pizza Shop."
--Tony Boyle, founder and president of HRdownloads, as quoted in The Globe and Mail.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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