| December 7, 2012 | News for the retail industry |
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- Coca-Cola partners with HSN to sell branded merchandise
Coca-Cola is promoting more than 275 Coke-branded items in partnership with HSN as it looks to extend a licensing business that brings annual sales of $1 billion. The multiyear partnership, which will see the products promoted on the HSN cable channel as well as online and on mobile devices and social media, should last through the holidays. HSN is being promoted on Coke's MyCokeRewards.com loyalty site in return. The New York Times (tiered subscription model)
(12/6)     
| Industry Watch | | |
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- Why Patagonia asks its customers to buy fewer products
Patagonia's marketing strategy includes regular appeals to its customers to only buy the products they really, truly need. That's a counterintuitive approach that helps boost Patagonia's reputation for environmental responsibility, allowing the brand to differentiate itself and boosting customer loyalty, writes Jeff Rosenblum. FastCoExist
(12/6)
- Sephora smells sweet success in Latin America
Cosmetic and fragrance retailer Sephora has seen greater-than-expected success with its first stores in Mexico and Brazil, and the company now plans to open about 50 new stores in Latin America in the next four years. “In 2014 we will start looking at the other big markets after Mexico and Brazil and this could include Argentina, Colombia and Chile,” said executive Paula Larroque. Women's Wear Daily (subscription required)
(12/6)
- Lundgren takes stock of NRF accomplishments
 Terry Lundgren has led NRF's board as chairman since 2009, advocating for retailers' interests in Washington while successfully steering Macy's through the economic downturn. As he prepares to hand his NRF role to Saks CEO Stephen Sadove next month, Lundgren looks back on the challenges and accomplishments that mark his tenure. STORES magazine
(12/2012)
| Retail Trends | | |
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- U.S. consumers face holidays with cautious optimism
American consumers are seeing their home values and wages rise, but concerns about the "fiscal cliff" and the overall economy are countering the optimism and tempering plans for holiday spending, according to a CNBC survey. Shoppers are expected to spend an average of $742 on gifts this year, up from the $740 they spent last year, according to NRF data. CNBC
(12/6)
- Off-the-rack is out as more men suit up
Young men are dressing up in droves, driving a shift away from off-the-rack and toward more tailored suits, slimmer sports jackets and more customized looks that mix dressy and casual pieces. Retailers are catching on, and some are leading the change, including J.Crew, which launched its Ludlow suit in 2008 and merchandises it next to Levi's jeans. Women's Wear Daily (subscription required)
(12/6)
| Retail Technology | | |
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- Target.com becomes valuable real estate for ad targeting
Target is running ads for its merchants on its website, allowing brands that sell at Target stores to target online shoppers as they browse. "This fall, we began piloting a program that we believe will help Target deliver more relevant ads on Target.com to help us better serve both our guests and advertising partners," the retailer explains. Adweek
(12/6)
| NRF News | | |
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- The CMO’s guide to the future of retail
Today’s retail environment is a dynamic world where innovation and creativity make all the difference. Piers Fawkes, founder and editor-in-chief of PSFK, will present a fresh update on his team’s popular "Future of Retail" report at RAMA’s CMO Summit, Jan. 15 in New York, and provide a unique guide to innovation in NYC that CMOs can follow for inspiration. Learn more.
- Tips to make the most out of your e-holiday marketing
With only a few weeks remaining before the end of the holiday season, making significant changes to a holiday marketing program can prove to be difficult and chaotic. A new white paper by Steelhouse posted in the Shop.org library provides an in-depth plan to reassess strategies to help drive click-through rates, incentivize past purchasers and create loyal shoppers. Also included: 10 e-commerce opportunities marketers should focus on to ensure holiday campaigns are a success. Download the white paper.
| Chain Restaurant News | | |
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- Domino's chief to explain calorie posting challenges
Pizza chains face additional challenges when it comes to complying with the calorie-posting requirements soon to come under the Affordable Care Act. "There are 33 million ways to sell a Domino’s Pizza, so coming up with a way to put calories in a menu for 33 million varieties is a little bit difficult," said Domino's CEO J. Patrick Doyle, who is slated to explain the issues to federal regulators. The Huffington Post
(12/6)
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| Position Title | Company Name | Location |
| E-Commerce Analyst | Burlington Coat Factory | Burlington, NJ |
| Regional Director | Francesca's Collections | Raleigh, NC |
| Oracle Retail Business Consultant | Oracle America, Inc. | Nationwide, United States |
| Director, Merchandising Operations | REI | Kent, WA |
| Merchandise Buyer - Multiple Categories, Multiple Channels | Kohl's Department Stores | Milwaukee/Menomonee Falls, WI |
| Merchandise Planner - Multiple Categories | Kohl's Department Stores | Menomonee Falls, WI |
| Senior Supply Chain Solutions Systems Analyst | PetSmart | Phoenix, AZ |
| Oracle Retail Technical Consultant | Oracle America, Inc. | Nationwide, United States |
| Oracle Retail Business Consultant | Oracle America, Inc. | Nationwide, United States |
| Retail Customer Inventory & Planning Manager | LEGO Systems, Inc | Enfield, CT |
| Director of Store Systems/Applications | The Vitamin Shoppe | North Bergen, NJ |
| Replenishment Systems Manager | Vitamin Shoppe | North Bergen , NJ |
| Manager, Vendor Management | PetSmart | Phoenix, AZ |
| Merchandise Planner | Little Switzerland | St. Thomas, USA Virgin Islands |
| Director- Financial Planning & Analysis | Burlington Coat Factory | Burlington, NJ |
| Director of Payroll | Burlington Coat Factory | Burlington, NJ |
| Strategic Sourcing Manager - Indirect Categories | Ross Stores Inc. | Pleasanton, CA |
| ASSISTANT GENERAL MANAGER OF MERCHANDISING | SAKS FIFTH AVENUE | Costa Mesa , CA |
| ASSISTANT GENERAL MANAGER OF MERCHANDISING | SAKS FIFTH AVENUE | Palm Desert, CA |
| Director, Event Licensing & Direct to Retail | Viacom | New York, NY |
| E-Commerce Merchant | Kohl's Department Stores | Milwaukee / Menomonee Falls, WI |
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| Click here to view more job listings. |
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 | You will never find time for anything. If you want time you must make it."
--Charles Buxton,
British brewer, philanthropist, writer and legislator
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| | Recent NRF SmartBrief Issues:
- Thursday, December 06, 2012
- Wednesday, December 05, 2012
- Tuesday, December 04, 2012
- Monday, December 03, 2012
- Friday, November 30, 2012
| | | Lead Editor: Megan Conniff
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The average person spent $172.42 online over Black Friday weekend, or approximately 40% of their total weekend budget. Source: 
