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March 11, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Kiip's puzzle game is a hit -- and a live testing lab
    Kiip's 7x7 puzzle game was downloaded more than 1 million times in its first month of release, CEO Brian Wong says. Kiip created the game as an experiment of sorts, as the company typically enables awards programs within third-party applications. The game allows Kiip to test a live-user base with rewards for game performance without risking its reputation by experimenting within a third-party app, Martin Bryant writes. (3/10) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Pandora's mobile revenue increases as Kennedy preps departure
    Pandora is doing a better job of monetizing mobile fans of its streaming music service, with growth in mobile revenue exceeding growth in mobile listening for two consecutive quarters, Chantal Tode writes. Mobile revenue grew 111% to $80.3 million year-over-year while growing mobile listener hours increased by 70% in the company's fourth quarter. The results come as Joseph Kennedy, Pandora's chairman, CEO and president, announced he is leaving the company, which is looking for a successor. Mobile Marketer (3/11) LinkedInFacebookTwitterEmail this Story
  • Taco Bell mobile ad points to nearest store location
    Taco Bell is making it easy for mobile users to find the nearest store with a ZIP-code driven store locator accessible from its ad on Pandora's iPhone application. The ad is expandable and includes audio. "Mobile success requires that we surprise and delight our consumers, offer them unexpected experiences as they go about their routine and be top-of-mind as they are making meal or snacking decisions," said Juliet Corsinita, senior director of media and brand partnerships at Taco Bell. (3/11) LinkedInFacebookTwitterEmail this Story
  • PayPal's SDK redresses company's failure to keep up
    PayPal's new mobile software development kit is meant to help developers accept payments without users leaving an iOS app, Nick Summers writes. The SDK also supports PayPal's, wherein consumers submit pictures of their credit cards for better security. The move follows the admission by Chief Technology Officer James Barrese that PayPal has not kept pace with its competitors' "bleeding edge of innovation." (3/8) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • App stores and APIs inspire developer-centric IT
    Datownia's "spreadsheet-based API platform" and Deloitte's internal applications are examples of two trends in developer-centric IT, writes Alex Williams. Datownia's API-as-a-service allows data to be shared through a spreadsheet among developers. Meanwhile, Deloitte's internal app center now has 146 apps, based on HTML5 front ends "embedded into native containers for iOS, Android, BB, and Windows Phone," according to Paul Underwood, Deloitte's Office of Technology Innovation. TechCrunch (3/10) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Kraft engages via mobile and Twitter for new macaroni dish
    Kraft is promoting its Mac & Cheese brand with mobile ads that encourage users to engage and receive a coupon for Kraft's microwavable macaroni. The campaign builds on its #MissedDinner Twitter initiative. When the ad, running on several mobile sites, is tapped, consumers can view a video for the brand's new homestyle macaroni & cheese bowls. Mobile Marketer (3/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Netflix closes public API access, though apps will remain active
    Netflix closed its third-party developers program last week by ceasing to offer application programming interface keys, though it will continue to support existing applications for the time being, writes Frederic Lardinois. Netflix said in a blog post that the changes "are designed to allow us to focus our API efforts on supporting the products and features used most by our members." TechCrunch (3/8) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FTC calls for more protection against bogus mobile billing
    The mobile-phone industry should provide recourse for consumers who fall victim to unauthorized mobile billing, the Federal Trade Commission says. More transparency is also urged by the FTC to help expand the usage of mobile payments, which the commission says hold huge potential for growth. Meanwhile, FTC chief Edith Ramirez said she will keep working to formulate and enforce privacy-protection rules for consumers. Reuters (3/8) , News Service (3/8) , Adweek (3/8) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Mobile Marketing Industry Directory
    MMA helps its members and other industry professionals cut through the clutter of traditional search engine results with the Mobile Marketing Industry Directory. The Directory enables professionals to perform targeted searches for industry-related products and services using either a user-defined keyword search or an alphabetized directory search by product categories. The Mobile Marketing Industry Directory features only products and services aimed towards helping industry professionals find the most cost-effective and convenient business tools. The Directory can be found under the "Resources" tab of or on its dedicated site. LinkedInFacebookTwitterEmail this Story
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