| March 5, 2013 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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- Hershey's growth officer shares her game plan
 Michele Buck, senior vice president and chief growth officer at Hershey, says she'll help the company reach $10 billion in revenue by 2017, up from $6.6 billion in 2012. "We want to transform the geographic footprint to have 25% of our revenue coming from international, and we want to expand our portfolio, leveraging [mergers and acquisitions] and innovation," she said. Forbes
(3/4)      
- Packaging gives Crystal Light liquid a boost
Kraft is expanding its line of water enhancers with Crystal Light liquid concentrates, in palm-sized bottles with bright graphics on shrink-sleeve labels. “The Crystal Light Liquid packaging embodies the brand personality -- optimistic, vibrant, and lighthearted -- to appeal to women who want to enjoy the delicious flavor of their favorite drinks, without the calories,” said Russell Dyer, Kraft's associate director for corporate affairs, beverages. Packaging World magazine
(3/2013)
- Cheetos debuts snack mixes
Frito-Lay brand Cheetos has introduced Cheetos Mix-Up snacks, with four Cheetos varieties in each bag. "Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from, all in one fun, shareable bag for the whole family," said Frito-Lay marketing vice president Ram Krishnan. Drug Store News
(3/4)
| Trends | | |
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- Front-of-pack labeling is recommended by Mars exec
Debra Sandler, president of Mars Chocolate North America, spoke in favor of front-of-pack labeling during the National Confectioners Association's State of the Industry Conference. "Embrace the NCA style guide, put clear calorie labeling on the front of all your packs and give your consumers the right to choose," she said. "Don't give regulators the chance to take that choice away." CandyAndSnackToday.com
(3/4)
| Corporate Social Responsibility | | |
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- Do you have facts on sustainability or just opinions?
Getting sustainability right is difficult because "everybody's got opinions, but most of us don't have really great facts," says Kim Jeffrey, former CEO of Nestlé Waters North America. That makes it hard to plan effective strategies or to promote them. "Things we do that we think are intuitively right, sometimes have the reverse impact from an environmental standpoint," Jeffrey says. GreenBiz.com
(3/4)
| Advertising & Marketing | | |
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- Pond's skin care taps Molly Sims
Mother, actress and model Molly Sims is featured in a campaign for Pond's Luminous Line skin care products. "As a longtime fan of the Pond's brand, I love the new Pond's Luminous Line of cleansers and a moisturizer that brighten dull skin," she said. "They make my skin look bright and beautiful so I am always camera-ready." Drug Store News
(3/4)
| Retail Spotlight | | |
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| Health & Wellness | | |
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- Dinnertime rules can backfire, dietitian says
Requiring children to clean their plate or to eat their vegetables sends the wrong message about healthy foods and can backfire on parents, nutrition experts say. Registered dietitian Kristi King says a better approach is creative negotiation, which involves including children in the decisions and making sure they see their parents enjoying healthy foods. National Public Radio/The Salt blog
(3/4)
| GMA News | | |
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| Government & Food Safety | | |
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- Voluntary case-label guidelines are published
Food manufacturers and retailers have collaborated to publish guidelines for case labeling in the U.S. and Canada, with the goal of improving efficiency and traceability. "Consistent with our mission, GS1 US and GS1 Canada helped bring the food industry together to find a standards-based solution to an industry challenge by considering common business practices and various supply-chain processes," said Mary Wilson, vice president of standards management at GS1 US. Packaging World magazine
(3/2013)
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