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November 15, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Study: RTB spending is on the rise
    Real-time bidding will grab a 13% share of brands' total display-advertising budgets in 2012, compared with a 4% share in 2010, according to an eMarketer analysis. Real-time spending is projected to increase to more than $7 billion by 2016, when RTB will account for 28 cents of every dollar in display-ad spending. eMarketer (11/15) LinkedInFacebookTwitterEmail this Story
 
TV 3.0: Inside the Evolution of TV on YouTube
TV 3.0 is the next generation of content consumption — social, measurable, on-demand video that is accessible across all devices. This data report from Zefr examines the premium, network TV content available on YouTube, and outlines the opportunity it presents. Download the ebook today.
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  Trendwatch 
 
  • Publishers are the real cookie monsters, says e-privacy firm
    Online publishers use about twice as many persistent cookies as do e-commerce sites, according to an analysis by online-privacy company Truste. The counterintuitive finding suggests that publishers use third-party cookies intended to support ad targeting, while e-commerce sites focus on in-house cookies designed to personalize users' shopping experience, says Truste exec Kevin Trilli. Adweek (11/14) LinkedInFacebookTwitterEmail this Story
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
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  Getting the Word Out 
  • Study: Mobile search could be key for automakers
    About half of people who search for automobiles via mobile devices wind up making a purchase on the same day, and more than a third make a purchase within an hour of searching, according to xAd and Telmetrics. That suggests mobile-search optimization and advertising likely counts for more than automakers' mobile websites and applications, Telmetrics officials say. ClickZ (11/14) LinkedInFacebookTwitterEmail this Story
  • Pinterest woos brands with designated business pages
    Pinterest is hoping to encourage brands to sign up for the network by offering designated pages for businesses. The free pages don't currently differ much from existing user pages, but will feature more streamlined authentication and sign-up services, and will help Pinterest add other brand-friendly services in future. "We hope to add more tools and features that are geared toward this audience," says Product Manager Cat Lee. Advertising Age (tiered subscription model) (11/14) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Susy helps developers build responsive-grid websites
    Frustrated with your go-to CSS grid library? Gabriel Manricks recommends experimenting with Susy, an add-on for the Compass CSS framework. Susy "lets you create your own custom grid framework, minimizing overhead, while making it more understandable to use," Manricks explains. NetTuts+ (11/14) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How Web designers can accidentally scare away business
    Web designers can easily scare off clients by making a few simple mistakes, writes Alexa D'Agostino. Failing to respond quickly to clients' comments, not making appropriate recommendations or exaggerating your own abilities can all cost you business in the long run. "Unfortunately, it only takes a single, simple, mistake to lose even your most loyal customers," D'Agostino warns. WebDesignerDepot.com (11/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs should pay attention to website usability
    Small-business owners should make sure they build their companies' websites with their users in mind, writes Lisa Barone. Readability and ease of navigation are the keys to ensuring your users don't give up and switch to your competitors' websites, Barone explains. "Focus on usability and you focus on your customers," she adds. Small Business Trends (11/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Who will win the IAC Awards' Top Agency Award?
    Interactive agencies that win multiple awards will also be in the running for the Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. LinkedInFacebookTwitterEmail this Story
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Keep your fears to yourself but share your courage with others."
--Robert Louis Stevenson,
Scottish novelist, poet and essayist


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