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March 11, 2013News for the confectionery industry

  Market Trends 
  • PEZ hits charitable note with One Direction dispensers
    PEZ has created dispensers with likenesses of the band members from One Direction, and is auctioning them on eBay, with proceeds to benefit Comic Relief, which raises money for disadvantaged people in the U.K. and Africa. "We were really happy when they approached us to create our own PEZ heads! We think it’s a great idea that will hopefully raise lots of cash for Comic Relief," the band members said in a statement. (3/8) LinkedInFacebookTwitterEmail this Story
  • Ivory Coast moms get support from Lake Champlain
    At least 50 mothers in Ivory Coast will receive business training and funds for their business ventures and their children's education through a World Cocoa Foundation program funded by Lake Champlain Chocolates. The three-year scholarship program gives grants to the women after they complete the training program. (3/8) LinkedInFacebookTwitterEmail this Story
  • Mikesell's CEO builds on 100 years of quality
    Chuck Shive, who became president and CEO of Mikesell's Snack Foods in May, is working to build the company's century-old potato chip brand. The company updated its packaging, changed its slogan to reflect its history and added two flavors -- sweet chili and sour cream, and Tucson spice. "It's not a quick fix. Our point of rebranding and upgrading our packaging was not so we could do it every couple of years," Shive says. Smart Business online/Cincinnati (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Diet & Health 
  • Children's diets may be swayed by celebrities
    Children were more likely to eat snack foods endorsed by celebrities, even when the celebrity was seen in a context other than the advertisement, according to a U.K. study to be published in the Journal of Pediatrics. Children did not consume any less of snack foods that were not endorsed by celebrities, indicating that endorsers' influence contributed to overeating, researchers said. (3/8) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Find the right candidate with NCA's Job Center
    NCA's online Job Center is a great place to reach industry professionals. With around 200 searchable resumes, this resource has already proven quite powerful and valuable. Look no further for the perfect candidate. LinkedInFacebookTwitterEmail this Story
  • Tweet with us!
    Are you on Twitter? Follow us @CandyUSA where we tweet about everything from industry happenings to ways to incorporate sweet little pleasures into your diet. LinkedInFacebookTwitterEmail this Story
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  Science & Technology 
  • Wrigley's first caffeinated gum embraces digital
    Energy BBDO/Chicago is crafting a multifaceted campaign launch for Wrigley's first caffeinated gum, Alert Energy Caffeine Gum. Broadcast, digital and shopper marketing efforts will target the 25-to-49-year-old gum chewers, but there is no Twitter account set up for the gum yet, writes Christopher Heine. Adweek (3/8) LinkedInFacebookTwitterEmail this Story
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