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June 26, 2012
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News for marketers on the boomer and senior markets
  Trends and Insights 
  • Older Americans are pleased to find getting old has its upside
    More freedom and a greater share of wisdom are among the benefits cited in a survey in which about 1 in 4 older Americans report that getting old is easier than they expected. Personal energy is also a welcome surprise, as more than two-thirds of those over 65 say they're more active than their parents were at the same age. The Huffington Post (6/18) LinkedInFacebookTwitterEmail this Story
  • Boomers, seniors call for more action against age discrimination
    The way matters stand, the burden of proof is on an employee who believes he or she has been discriminated against on the basis of age. However, an AARP survey shows that older Americans widely support action by Congress to change that. A bill under consideration would shift the burden back to the employer to prove that age is not a factor in employment decisions. The Huffington Post (6/22) LinkedInFacebookTwitterEmail this Story
  • Eating disorders can afflict older women as well
    About 8% of women over 50 say they have purged in the past year, and 4% report binge eating in a survey that reveals eating disorders can occur in older women as well as younger. And more than a quarter of women in the age group report some form of eating problem, indicating that more attention in the field should be focused on addressing the issue as it affects the older age cohort. National Public Radio/Shots blog (6/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Analytic firm turns attention to adult children of elderly
    One of the natural constituencies for marketing senior housing services is the adult children of the older would-be residents, but the industry hasn't traditionally had this focus. Acxiom, a consumer analytics and marketing firm, is pulling together consumer data that includes information on whether a given consumer has an elderly parent living elsewhere. The service will address a targeting need, finding "new ways of identifying high-propensity, high-quality prospects with a reason to migrate closer" to a given community, said Acxiom sales executive Paul Bennett. Senior Housing News (6/20) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Gadgets make life better for aging boomers
    A variety of high-tech gadgets on the market can be especially helpful enhancing the lives of boomers as they age. Better health, leisure activities and staying connected socially are among the services provided. Devices include a helpful array of dispensers to keep track of medications, such common items as iPads and laptops and even such specialties as golf gloves that ease the pain of an arthritic grip. Fox Business (6/21) LinkedInFacebookTwitterEmail this Story
The impulse to travel is one of the hopeful symptoms of life."
--Agnes Repplier,
American essayist

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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