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December 6, 2012
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The Leaderboard 
  • Those so-called "best practices" could be hurting your business
    Some strategies that are considered best practices in your industry might actually be harmful for your company, Freek Vermeulen of the London Business School writes. In some cases, these practices might yield a short-term benefit while hurting your business in the long run; often managers implement these strategies simply because their competitors already have. "Often, these are practices that most firms in their line of business have been following for many years, leading people in the industry to assume that it is simply the best way of doing things," Vermeulen writes. Harvard Business Review online/HBR Blog Network (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • How to mix business and pleasure at the holidays
    This holiday season, set yourself the goal of acting like a rock star at all the personal and professional gatherings you attend, advises Baron Christopher Hanson. That means turning up with a bottle of something special, smiling, speaking positively and earning yourself a reputation for working holiday-season miracles when things go wrong. "Rock stars acquire and install solutions quickly and quietly," Hanson writes. SmartBrief/SmartBlog on Leadership (12/4) LinkedInFacebookTwitterGoogle+Email this Story
Sales Strategies 
  • The problem with your ROI obsession
    It is now possible to measure the ROI of many sales and marketing activities, but some initiatives that can't be easily linked to revenue still provide considerable value, writes Nick Petri. "Early-pipeline sales and marketing activities should be evaluated critically, but if they're fulfilling a business need, they shouldn't be held to an impossible standard of revenue attribution," he writes. B2C Marketing Insider (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Which sales opportunities should you pursue?
    To know whether chasing an opportunity makes sense, you need to know how much it will cost to sell to that prospect, writes Joel McCabe. "[M]any reps will invest their precious time chasing the wrong opportunities. With every prospect there is a point where the cost of time spent will surpass your payout." You can become more productive by identifying the characteristics of your ideal customer and segmenting your accounts, he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (12/2) LinkedInFacebookTwitterGoogle+Email this Story
Daily Data Points 
  • Most advertisers plan to boost mobile spending
    Eight in 10 ad buyers say they plan to increase mobile-ad purchases during the next 12 to 18 months, according to a Cowen and Co. survey. At least three-quarters of the advertisers polled said they expect to spend 5% or more of their total ad budget on mobile by the end of that period. eMarketer (12/6) LinkedInFacebookTwitterGoogle+Email this Story
This Week's Sales Cartoon 
On the Road 
App Update 
  • Backing up your cloud-based data
    Using cloud-based services such as Salesforce won't necessarily ensure that your data files are safe from accidents or malicious behavior, writes Ellen Muraskin. For this reason, it may be a good idea to use backup services such as Backupify, which can protect critical business information. ChannelProSMB.com (12/4) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Making Small Talk 
  • Bagpipe-playing unicyclist covers pop classics
    A man known as the The Unipiper has produced a series of YouTube videos in which he plays a bagpipe while riding around on a unicycle. Among other things, The Unipiper has covered music from "Star Wars" and from the video game "Super Mario Bros." MentalFloss.com (12/5) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Regional Director, Sales DevelopmentPandoraNew York, NY
Director Affiliate SalesStarz EntertainmentAtlanta, GA
Director, Inside SalesORS NascoTulsa, OK
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SmartQuote 
Old-school manners and etiquette are worth more to relationships than any gold."
--Baron Christopher Hanson, principal of Goal Line PR, writing at SmartBlog on Leadership
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