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January 25, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Videolicious 2.5 adds business-friendly branding, APIs
    Videolicious says that 1,500 businesses, including Coldwell Banker and other real estate firms, now use its video-editing application. The company avoided the consumer market in favor of enterprise customers. Version 2.5 of the app includes business-friendly features such as the ability to add a unified branding to all videos coming from a company and an application programming interface that integrates video with a content management system. TechCrunch (1/24) LinkedInFacebookTwitterEmail this Story
  • Coaster's new iPad app allows bars to serve themselves
    Coaster is encouraging bars to add its mobile-payment service by offering them a self-service iPad application, which is expected to help it enlarge its community without one-on-one solicitation of business. Coaster doesn't charge bars a processing fee for mobile payments, which might make market penetration easier, Ryan Lawler writes. Using the app, bars "can quickly create their own menus, specifying various drink prices and drink specials," Lawler writes. TechCrunch (1/24) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • New app exchanges charity for user info
    Placed's Give 2 Charity application allows users to earn points that add up to donations for charities of their choice in exchange for opting in to the location measurement the company uses for marketing purposes. "This aggregation of location information provides businesses a better understanding of what consumers do in the physical world, helping drive actionable insights," Placed spokeswoman Sarah Radwanick said. SmartBrief/SmartBlog on Social Media (1/23) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Game developers reveal the value of Facebook integration
    Facebook and some game developers released information touting how integration with the social network results in better player retention and more paying customers. Storm8 CEO Perry Tam says features such as the leaderboard and gifting give Facebook an edge and "creates a stronger network effect and connection to the game and among gamers, which results in higher retention." Francois Daoud, vice president of marketing for Ludia, says "we can assume that lifetime value of a Facebook-connected install is at least double the value of guest-connected players over time." VentureBeat (1/24) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Mobile Media Summit: No mobile ad should be left on an island
    Brands are leaving money on the table if they isolate an ad on one mobile platform, Tapjoy Vice President of Sales Geoff Hamm said at an industry event. "The greatest success stories we've seen [in mobile] is when using other channels. Your TV, Web and in particular social," Hamm remarked during a panel discussion. Digitas' Chia Chen also touted the benefits of branded applications, pointing to the "personal usage" of mobile phones. ClickZ (1/24) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Ubuntu smartphone OS needs app developers, Canonical says
    Canonical says it's seeking application developers for its pending Ubuntu operating system for smartphones. The company wants basic and advanced apps, including a calculator, a calendar, document viewers, RSS readers and social networking. ZDNet (1/24) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Rep. Markey wants more info on Disney's interactive bracelet
    Rep. Ed Markey, D-Mass., is asking Disney for more information about how a new theme park-related device deals with children's personal information. Disney's radio frequency-enabled MagicBand bracelet can act as a credit card, room key or parking ticket, and the MyMagic+ system utilizes mobile apps to enhance a park tourist's experience. But "[w]hile the MagicBand sounds like it can do everything except make coffee, it acts more as a pass key than portable computer. It doesn't collect nor hold personal information. Nor does it use GPS to track location," writes Katy Bachman. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
In youth we learn; in age we understand."
--Marie von Ebner-Eschenbach,
Austrian writer


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