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- How the new iPad Mini could reshape tablet ads
Digital publishers are contemplating whether the form of Apple's new iPad Mini should determine the function of ads designed for it. Ads designed for the larger iPad tended toward "magazine-style, whole-screen takeovers and ads that drive people to e-commerce experiences made for browsing," writes Jason Del Rey. The new, more portable version may favor ads that target users on the move, much like campaigns for smartphones. Advertising Age (tiered subscription model)
(10/23)       
| Marketing Trends & Research | | |
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- Packaged-goods consumers warm to online videos
Video ads are emerging as an important marketing tool for the consumer packaged-goods category, studies show. Video viewership by CPG consumers rose by 44% in the third quarter, even as overall retail viewership fell by 22%. "This presents a clear opportunity for CPG marketers ... to reach out to potential customers in a channel they are already using," eMarketer notes. eMarketer
(10/24)
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| Company Watch | | |
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- Zynga's struggles might be good news for advertisers
Analysts are expecting Zynga's impending earnings report to be rough, but marketers say there's still plenty of potential in the social-gaming industry. In-game purchases are waning, but that could create an opening for online advertisers to muscle in on the sector. "If the audience exists and we have a measurable way of reaching them, advertisers will be there," says BBDO digital strategy chief Zach Pentel. Adweek
(10/23)
- LinkedIn opens the door to online-video advertising
LinkedIn is adding online-video capabilities to its ad platform, letting brands target the social network's 175 million users with 300x250 video-ad units. The video units are designed to work seamlessly with brands' existing YouTube video campaigns, marketing manager Will Hambly says. "You'll still be able to grow and capture the same YouTube stats you're used to," he explains. ClickZ
(10/23)
- Facebook boosts confidence with big jump in mobile revenue
Facebook's announcement that mobile accounted for 14% of its revenue in the third quarter illustrates the social network is experiencing early success in the sector, although questions still remain. The unexpected figure immediately boosted Facebook's previously lagging share price. "They're showing that they can transition even as they're going from desktop to mobile," said Benjamin Schachter, an analyst at Macquarie Securities USA. Reuters
(10/24), Bloomberg
(10/24)
| Agency News | | |
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- How Wieden+Kennedy got a shot at the big Oreo show
Wieden+Kennedy parlayed work on Kraft's Velveeta Cheesy Skillets and other assignments into a shot at competing against Draftfcb to create the high-profile Super Bowl spot for Mondelez International's Oreo cookies. It also helped that during Kraft's reorganization, Dana Anderson, a W+K fan and former senior vice president of marketing strategy and communications, gained influence over Oreo, writes Noreen O'Leary. Adweek
(10/23)
| Marketer News | | |
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- McDonald's alters Happy Meal site in response to unhappy groups
McDonald's has changed its Happy Meal website by eliminating the forward-to-a-friend option in the face of criticism by privacy advocates. That's not enough to stanch criticism by the Center for Digital Democracy, however. "We are concerned that it took a threat of regulatory action about McDonald's violation of the federal privacy law protecting kids for it to act," CDD said. Adweek
(10/23)
| Interactive Media | | |
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- Yokohama drives Facebook fans to ultimate road-trip contest
Facebook is the venue of choice for Yokohama Tire to promote its "Miles of Fun Ultimate Road Trip" video contest, in which fans of the brand can design an ultimate road trip for a chance to have it funded. The tire company is giving crowdsourced winners $5,800 in honor of the YK580 model, as well as other prizes, such as a Samsung tablet, a Sony camera and a Verizon mobile hotspot. ClickZ
(10/23)
| IAB News | | |
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- IAB Digital Media Sales Certification: Last Test Window of 2012 Ends Soon
As a subscriber to IAB SmartBrief, you know how important it is to stay on top of current trends and be in the forefront of interactive advertising. Take the next step and be recognized as an expert in the field by taking the IAB Digital Media Sales Certification exam, the gold-standard for sellers of advertising. It's rapidly becoming a competitive tool for sales teams and individuals worldwide. This certification is unlike any other today -- created by our industry, for our industry. The last test window of 2012 runs from Oct. 1 until Nov. 14. Apply today. Showcase your experience, knowledge, and competency in digital media sales.
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