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- March Madness is biggest postseason ad event, research shows
The 2012 edition of March Madness for the first time garnered more ad revenue for CBS and Turner Sports than the postseasons for the NFL, NBA, Major League Baseball and the NHL, Kantar Media has found. CBS/Turner Sports last year tallied more than $1 billion in ad sales, plus an extra $60 million for digital ads. Adweek
(3/6)     
| Local Markets | | |
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- Turner extends carriage deal with NCTC
Turner Broadcasting System and the National Cable Television Cooperative, which represents almost 1,000 small and medium cable providers, have signed a long-term carriage deal. The pact, whose terms were not made public, covers such networks as CNN, TNT, TBS, Turner Classic Movies and Cartoon Network/Adult Swim. Broadcasting & Cable
(3/7)
| Campaigns and Agencies | | |
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- Degree bridges the gender divide
While deodorant brands typically take different marketing approaches for men and women, a unisex campaign for Unilever deodorant brands Degree Men and Degree Women targets both genders. The ads, from Omnicom Group's Davie Brown Entertainment, star athletes Lolo Jones, Alex Morgan, Carmelo Anthony and Kevin Durant training in sports they are not known for, with the tagline "Do:More." The New York Times (tiered subscription model)
(3/10)
- Lowe's springs into new ad campaign
Lowe's has launched new ad campaigns for the spring busy season, including a 60-second spot from film and TV director Peter Berg, another 60-second spot aimed at male NASCAR and college basketball watchers and a series of commercials tailored to the weather and climate in specific regions. January brought the seventh consecutive month of rising home sales, a positive sign for home-improvement chains. The New York Times (tiered subscription model)
(3/11)
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- Kantar: Retail, Olympics, election lifted total ad spend 3% in 2012
Total advertising spending rose 3% to $140 billion year-over-year in 2012, according to Kantar Media, which attributes the gain in part to the quadrennial Olympics and elections season. The retail, automotive, local services and telecom categories also showed single-digit gains. Procter & Gamble, Comcast and General Motors were the three largest advertisers in terms of spending, although only Comcast among these three increased its spend last year, up 10% to $1.7 billion. Advertising Age (tiered subscription model)
(3/11)
| Next Gen Advertising | | |
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| Programming News | | |
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- A+E Networks chief: Success comes from owning content
Original programming has been key to the successful rebranding of History, A&E and Lifetime, according to Abbe Raven, president and CEO of A+E Networks. "We believed that we needed to control our own destiny for all our networks, and so it was a time to walk away from off-net programming and to create our own franchises," Raven said. "We own it. And we're not at the mercy of others." Multichannel News
(3/11)
- Showtime wants to stake a claim as a sports leader
Showtime is the latest cable property looking to boost its sports-programming profile -- it has signed a big pay-per-view boxing deal with Floyd Mayweather Jr. and is fielding a Wednesday prime-time block with a sports-themed "60 Minutes" and a live-audience show with Jim Rome. "We want to take it to a place where it could really have an impact while doing things differently from other networks," said Showtime entertainment chief David Nevins. "Uniqueness is very important to us." Los Angeles Times (tiered subscription model)/Show Tracker blog
(3/5)
| Digital Media | | |
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- Wrigley's first caffeinated gum embraces digital, not Twitter
Energy BBDO/Chicago is crafting a new multifaceted campaign launch for Wrigley's first caffeinated gum, Alert Energy Caffeine Gum. Broadcast, digital and shopper marketing efforts target the 25-to-49 year old gum chewers, but there is no Twitter account set up for the gum yet, writes Christopher Heine. Adweek
(3/8)
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